THE Lady-Datejust, the Pearlmaster, the Oyster or the Yachtie – whatever your favourite Rolex is, it’s probably worth well over £10,000.
The Swiss watch brand is synonymous with luxury, and us normal folk will probably spend our whole lives dreaming of owning one of its timepieces.
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But where do we turn when saving up the five figures needed for an opulent watch is impossible? As it goes, Primark.
The fast fashion giant has released a Rolex dupe for a mere £10.
The affordable design is a copycat of the luxury brand’s Lady-Datejust in oyster steel and yellow gold – which costs a staggering £17,300 to buy direct.
“Gold is coveted for its lustre and nobility,” a Rolex blurb reads. “Steel reinforces strength and reliability.
“Together, they harmoniously combine the best of their properties.”
Money-saving content creator Aimee Michelle unearthed the imitation watch in her local Primark and took to Instagram to alert fellow fashionistas.
“The comparison is uncanny,” she said.
“Everything down to the fluted bezzle, the stainless steel with the gold and even the ‘mother of pearl’ face.
“It’s the only one they have currently in store… but this is big news.”
The Primark watch’s official name is The Edit Metal Watch, and it is made from 80% steel and 20% zinc.
“Add a touch of luxury to your accessories edit with this timelessly sophisticated metal watch,” high street bosses said.
The timepiece has a classic and timeless design that will be relevant and stylish throughout every season, meaning you’ll get way over your £10’s worth of wear.
Like the Lady-Datejust, it is smaller and more delicate compared to many other watches.
As such, it’s ideal for women who prefer a more understated and elegant size without compromising on style.
