Why so many Gen Zers are saying, ‘Play ball!’

When Cassidi Hardy started playing recreational softball in 2011, she didn’t know that she and her teammates would become lifelong friends.

Ms. Hardy had recently graduated from Boston University, where she played and coached softball. She hadn’t left her love of the sport behind. So when a friend asked if she would fill in on a team with Boston Ski and Sports Club (BSSC), Ms. Hardy once again dug her heels into the trademark clay of a softball diamond. She has played on that team ever since.

“My team has become my family,” she says. “They’re the first people I call when I have good or bad news, and it’s just something I didn’t expect when I first showed up to the field.”

Why We Wrote This

Americans – especially young adults – are seeking more in-person connection. Dating apps appeal less. Board game clubs are all the rage. To create community bonds, more are turning to team sports from softball to kickball.

Such stories are becoming more common as American adults turn to team sports to up their athletic chops and build lasting social connections. The share of adults who play a team sport grew from 11% to 18% between 2020 and 2025, according to data from CivicScience, a consumer insight firm. Interest is strongest, and growing fastest, among young adults: A separate CivicScience survey in April found that 52% of respondents between the ages of 18 and 29 expressed interest in joining a team, compared with 24% overall.

Cassidi Hardy, shown Aug. 21, 2025, in Cambridge, Massachusetts, oversees Boston Ski and Sports Club’s recreational softball and kickball programs. Recreational sports leagues have seen burgeoning interest as more Americans, especially young people, look for ways to socialize and stay active.

It’s part of a larger trend of Americans – especially young adults – seeking more in-person connection. Gen Zers also tend to favor in-person work more than their older colleagues and are less likely than older generations to use dating apps in search of romance. Board game clubs are all the rage. Some adults have even started attending adult sleepaway camps to recreate the easy bonds formed during childhood games of capture the flag and tug-of-war.

The change might signal an enduring cultural shift tied to the onset of the COVID-19 pandemic. As governments shuttered public spaces and much of social life moved online, people began to realize how much they valued in-person relationships and hobbies, says Troy Glover, director of the Healthy Communities Research Network at the University of Waterloo in Ontario, Canada.

“People were faced with a circumstance in the pandemic where they came to appreciate recreation and leisure as something that was really important to their well-being,” he says.

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