Why a single photo of a Magnum ice cream has Aussies up in arms

A disappointed Aussie has questioned if his favourite ice cream has shrunk in size after he bought a Magnum from his local petrol station. 

The man placed his hand beside the ice cream to give Aussies a size reference. 

‘Is this a special servo size or is this just how big a magnum ice cream is now?’ he captioned a photo of the sweet treat on Reddit

‘Haven’t had a Magnum ice cream in ages. I swear these were three times bigger when I was a kid. It’s about as big as a couple fingers now.’

Aussies were quick to weigh in to the Magnum size debate.

‘What used to be the mini became the regular a long time ago,’ one person claimed. 

‘Absolutely not worth the purchase given the quality also dropped massively from when they were first released.’

‘Oh old school magnum ego were the go-to ice cream,’ a second agreed. 

A disappointed Aussie has questioned if his favourite ice cream has shrunk in size after he picked up a Magnum from his local petrol station (pictured)

A disappointed Aussie has questioned if his favourite ice cream has shrunk in size after he picked up a Magnum from his local petrol station (pictured)

‘The chocolate is much thinner now. I bought two at the footy the other night for $7 each and they were very underwhelming,’ a third said. 

‘Wait, seriously? I stopped getting them years ago after one of the price hikes, but now they only sell the minis and call them regular ones? What a rort,’ a fourth added. 

‘Kept the same overpriced tags and shrank,’ another commenter agreed. 

It came as another upset Aussie claimed they only received 317g of peas in a 500g bag of McCain frozen baby peas they purchased at Woolworths. 

‘I’ve heard of shrinkflation, but really?’ they captioned a photo of the peas on a scale. 

‘Guess I’m keeping receipts for longer from now on.’

Aussies were divided over whether Woolworths or McCains, the manufacturer of the frozen peas, were at fault over the weight discrepancy. 

‘Don’t Woolworths buy these products to sell to us? Maybe they should do a better job ensuring the quality of what they offer including that consumers are getting what they are paying for,’ one person wrote. 

Another upset Aussie claimed they only received 317g of peas in a 500g bag of McCain frozen baby peas they purchased at Woolworths (the peas are pictured on a set of kitchen scales)

Another upset Aussie claimed they only received 317g of peas in a 500g bag of McCain frozen baby peas they purchased at Woolworths (the peas are pictured on a set of kitchen scales)

‘Somebody procures these things. There should be quality control at both levels, I’d be complaining to both.’

But another defended Woolworths, writing: ‘What do you expect, someone to weigh every single item that is on the shelf?!’

‘It’s on Woolies to ensure it’s delivered within temperature and not tampered with and it’s on Woolies to report customer complaints to the supplier/relevant food authorities,’ a third person argued.

Daily Mail has contacted McCains, Woolworths and Magnum for comment.  

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