PREMIER LEAGUE clubs are targeting football-mad families with their pricey Mother’s Day gifts, a consumer expert has warned.
Some teams have set up dedicated sections on their websites and collaborated with big-name brands including Estee Lauder to flog mum-themed products.
But a number of items are more than double what their non-football equivalent costs on the High Street.
Consumer expert Jane Hawkes told the Sun on Sunday: “Some of these sound like wonderful gifts for mums who are football fans.
“But on occasions like Mother’s Day, prices can go through the roof and when you have got a club selling them they can be eye-watering.
“So I would warn loved ones to make sure they are not getting sucked into buying a gift just because it has got their team’s logo.”
READ MORE ON MOTHER’S DAY
Man United has a limited-edition Estee Lauder Advanced Night Repair Serum with Red Devils branding at £89 for 50ml — while the standard version retails elsewhere for as little as £42.99.
The club says: “Show your mum how much you appreciate her this Mother’s Day with a gift from this collection of official Manchester United products and merchandise.”
Newcastle United has a Mother’s Day section on its website, which includes its collaboration with New Era, a pink 9Forty baseball cap for £23.
Liverpool offers a Cadbury No1 Mum Milk Tray box, featuring the Liver Bird, for £10 — £3 more than the standard version.
For those with deep pockets, it is selling a LFC silver loop necklace and earring set for £90.
Arsenal is flogging Gooner-themed gifts including a retro cubic zirconia watch for £65 and — for those generous enough to bring mum a cuppa in bed — a Highbury Stadium English breakfast tea tin, £8.
Tottenham Hotspur is selling beige mule slippers £20, and a Mum keyring for £7, both featuring the club’s cockerel logo.
At Manchester City you can even share the love with grandmothers as it has a trademark blue “No1 Grandma” keyring for £9.99.
Brentford also has a Mother’s Day section with a pink Bees-themed mug, £6.50, and a World’s Best Mum card, priced £3.20.
West Ham has already lowered prices on its gear, with a No1 Mum Hammers logo keyring £2, down from £6, and badge, now £2.
