THE viral brand behind Labubu dolls will soon be on sale at one of Britain’s biggest toy chains at stores across the country.
From today, shoppers will be able to find toys from the highly sought-after brand.
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The Entertainer will see POP MART toys at select stores around the UK, as the start of a larger nationwide roll-out in coming months.
POP MART has grown its global audience, particularly with consumers’ increasing love for collectible toys like Labubu dolls.
The company, based in China, has pioneered the collectable toy market that is for both children and adults by merging art, fashion and pop culture.
They have revealed UK fans fans will be able to get their hands on iconic blind box collectables from POP MART.
This includes limited-edition favourites like MOLLY and SKULLPANDA which will be at select The Entertainer stores today.
The brand is already available at the latest The Entertainer store in Bluewater.
Six locations are included in the trial of POP MART products at The Entertainer, before they are rolled-out to additional stores nationwide in coming months.
The stores where the toys can be found include:
- Manchester Arndale
- Kingston The Bentall Centre
- Lakeside Shopping Centre
- Milton Keynes Centre: MK
- Sheffield Meadowhall
- Stratford Westfield
Coming in mystery-style blind boxes, a surprise figure is contained inside.
This has added to the growing excitement and demand for these products, which have even been popular amongst celebrities like Dua Lipa and Rihanna.
Chief Product Officer at The Entertainer, Brian Proctor, said: “As the POP MART phenomenon continues to rapidly grow, we’re thrilled to reveal that The Entertainer will stock the popular toys in selected stores.
“The upcoming arrival of POP MART at The Entertainer highlights our ongoing commitment to offering innovative and exciting products to our customers. In addition to the arrival of POP MART, we will continue to ensure that our diverse product range offers plenty of choices for toy fans across the country.”
The Entertainer has over 160 stores across the UK, with thousands of toys and games to offer customers.
It also provides through a thousand concessions like Tesco and Matalan, as well as trading internationally and online.
News of the products coming to the UK comes just as huge crowds have been swarming to toy stores to snap up the viral Labubu Dolls at POP MART stores countries across the world.
A queue in the German city of Berlin was seen extending all the way around the block of a POP MART store as it just opened with Labubu dolls.
The craze for these collectable toys has also being going off online.
TikTokers have been raving about the collection of new plush toys that have labelled the “next Labubus“.
The Wakuku dolls have been compared to Labubus, and shoppers are also able to get a blind box of the toys online.
These toys have really taken the internet by storm – with Chinese toymaker POP MART’s valuation skyrocketing to £31.6bn.
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