WHEN it comes to the colder season, everyone loves a cosy knit.
And now shoppers are flocking to Sainsbury’s for a comfy staple that can be worn TWO ways.
Tu Clothing is the supermarket’s in-house fashion label and regularly delights fashion fans with its stylish buys at bargain prices.
And the fashion team has created a knitted staple that can be worn as a mini dress or an over-sized jumper.
Describing it online, the team says: “This neutral dress has been made in a cable knitted fabric, crafted with wool for extra warmth.
“Made with a flattering roll neckline, long sleeves, and cut to a mini length.
“The perfect piece for day-to-night occasions this season.”
It comes in two colours, a neutral stone shade and a seasonal chocolate brown.
The website shows it being worn both as a dress with tights and boots and as a casual jumper, over a long skirt.
And shoppers are loving the look, which comes in sizes small to extra large and is currently down from £24 to £19.20.
One fan said: “Cosy and stylish, perfect!”
Another shopper gushed: “Haven’t worn yet but feels soft & cosy.
“Lovely chocolate brown in colour. Nice length & high polo neck.”
And a third said: “Really pleased I bought this, great with tights and Chelsea boots!
“Tu have done it again, great quality and style at affordable price.”
Meanwhile, a fourth added: “Stocking up with winter wardrobe, this is a great jumper dress that can be worn casual or more dressy.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
