Trump threatens Brazil with 50% tariffs: Why this time is different.

At a glance, President Donald Trump’s threat on Wednesday to levy a 50% tariff against Brazil might appear unremarkable. His second term has been defined by such statements.

But the president’s letter, posted to social media, was not like what has come before.

Mr. Trump began by declaring that legal proceedings against former Brazilian President Jair Bolsonaro were a “witch hunt” and “should end IMMEDIATELY!”

Why We Wrote This

Tariffs have become central to Trump’s foreign policy playbook. But in citing a “witch hunt” against a political ally in his Brazil tariff threat, he risks conflating his own personal interests with those of the United States.

Latin America is no stranger to the United States imposing its interests, sometimes militarily. Economic measures from boycotts to sanctions have long been a way for the U.S. to compel change around the world. Tariffs are just another tool in Mr. Trump’s belt. What is striking about Wednesday’s letter is its seemingly arbitrary and personal nature. The U.S. actually runs a trade surplus with Brazil, undermining the economic rationale for tariffs. And among a group of nations chafing under America’s global influence, Brazil has been seen as a voice of relative moderation.

Yet Mr. Trump is focusing his political power on the case of a close political ally who faces charges for contesting an election found to be legitimate by multiple sources – a situation with echoes of his own. In doing so, he is signaling to the world that his own agenda can dramatically change a nation’s prospects in an instant.

Brazil’s President Luiz Inacio Lula da Silva attends an event at the Planalto presidential palace in Brasilia, Brazil, Wednesday, July 9, 2025.

“This doesn’t fit within broader historical patterns of U.S. interventionism in Latin America. It has a different character, and that’s because it stems from the very particular style of Donald Trump,” says Michael Shifter, senior fellow at the Inter-American Dialogue in Washington. “It is completely melding what his personal feelings are with U.S. interests and viewing them as one in the same. That is distinctive. We just haven’t seen that before.”

The effects could be far-reaching, with signs of a patriotic surge in support for embattled Brazilian President Luiz Inácio Lula da Silva, popularly known as Lula. It also risks accelerating some allies’ search for more reliable partners.

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