Trump leans on diversion tactics again. But Epstein files may test their limits.

As President Donald Trump continues to find himself in the middle of an unprecedented uproar among his MAGA base over his handling of the Jeffrey Epstein files, he appears to be leaning into the strategy that has gotten him out of difficult positions so many times before: diversion.

In a matter of days, the president has threatened a stadium deal for the Washington Commanders if they don’t change their name back to the Redskins, suggested that Democratic Sen. Adam Schiff should go to prison, and filed a $20 billion defamation lawsuit against The Wall Street Journal over a story related to his relationship with sex offender Mr. Epstein. His director of national intelligence, Tulsi Gabbard, released 230,000 pages of files on the assassination of Martin Luther King, Jr. She also says she has turned over documents to the Department of Justice for criminal referral that show the Obama administration was part of a “treasonous conspiracy” to subvert the 2016 presidential election. The “Russia hoax” about foreign interference during that election was the “THE CRIME OF THE CENTURY!,” Mr. Trump posted on Truth Social, along with another post of an AI-generated video of former President Barack Obama getting arrested in the Oval Office.

At a news conference with the president of the Philippines on Tuesday, Mr. Trump was repeatedly asked about Mr. Epstein. He responded by pivoting to allegations against Mr. Obama and Hillary Clinton during the 2016 election, saying “that’s the witch hunt you should be talking about.”

Why We Wrote This

As President Donald Trump tries to quell an uproar within his base over his handling of the Epstein files, he’s using a tactic – diversion – that has bailed him out of difficult spots before. But this time, he may be promising revelations he can’t or won’t deliver on.

But so far, nothing is sticking. The attention – both in Washington and among his strongest supporters – remains on the Epstein story. And instead of distracting from the issue, Mr. Trump may actually be following the same pattern that got him into the current Epstein debacle in the first place, by promising dramatic revelations on other issues he can’t or won’t deliver on.

Allison Bailey/NurPhoto/Reuters

Car and foot traffic passes a projection demanding release of the Epstein files on a building near the White House in Washington, on July 18, 2025.

“One of the reasons why so many people are upset about the Epstein case is because of the oversell,” said conservative commentator Ben Shapiro on his podcast Monday. “They’re upset because the thing they were led to believe about the Epstein case, by many of the same people who are currently in power, it turns out that thing may not have been justified based on the evidence. … All I’m saying is, don’t do that again.”

During the 2024 election, Mr. Trump campaigned on a promise to release revelatory documents on Mr. Epstein, the disgraced money manager and convicted sex offender who has been the subject of conspiracy theories since he died by suicide in 2019 while in jail on federal charges of sex trafficking of minors. And once in office, Mr. Trump directed some of his top administration officials to make the Epstein files, including a “client list” of powerful people involved in Mr. Epstein’s crimes, public, to the cheers of his supporters.

Since the Department of Justice released a two-page memo on July 7 stating that no client list exists, the president has urged his supporters to move on from Mr. Epstein. But they haven’t. And the pushback has been too loud for Washington to ignore.

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