THEY were fighting for bragging rights, charity funds AND Lord Alan Sugar’s approval.
So there’s no wonder The Celebrity Apprentice turned tense.
I can reveal that AJ Odudu and Rob Rinder have a spectacular clash in Lapland and they continue to bicker throughout the two-part special.
Teammate Kadeena Cox revealed: “We had big personalities with big ideas and came up with good ideas eventually and a good product.
“There was a bit of head butting… our team was like a diamond in the rough.
“Bang it together and eventually you get a great product!”
Karren Brady added: “It didn’t start very well.
“Rob Rinder was made project manager, and rather than use the time that they had in the meeting to decide their strategy, decide what they were going to do, what theme they were going to have, they all decided to say what was important about Christmas to them, which of course is lovely, but it didn’t really help them when it came to organising themselves!
“That’s where the tension started between him and AJ Odudu.
“I think they all cared a lot about doing the job well, not just for themselves, but because what they understood it meant to Children in Need.
“And Rob, of course, is what you’d expect: smart, passionate, organised, absolutely determined to get the best out of everyone.
“And him and AJ sort of clashed because they had different views.
“It was chaotic at times, of course.
“But I thought he was a good project manager. He’s got that great mix of sharp intelligence and dry humour.”
The specials see the cast travel to Finnish Lapland to create festive treats with the aim of finding buyers to stock the biscuits for Children in Need.
It airs on December 29 and 30 on BBC One.
