YOU can sometimes feel as though you’re missing out by not drinking at Christmas.
But there’s a new alcohol-free option on the market that tastes just like the real deal, according to one happy shopper.
Steph took to her TikTok page to share her purchase – the Marks & Spencer Fruity and Bright rosé style 0.0% wine.
“If you’re not drinking this festive season then I highly recommend this alcohol-free rosé,” she said.
“From my favourite shop – M&S.”
She added that “it’s mad” that the drink “tastes exactly like wine”, but helps you feel as though you’re “not missing out”.
“They have a whole range of alcohol free wine and bubbles!” she captioned her video.
“M&S – never failed me yet!”
Steph also showed the back of the bottle, which read: “The alcohol has been removed from this rosé wine by a gentle process which retails all the vibrant berry fruit character.
“A great alternative to wine for those who do not wish to consume alcohol.”
And people in the comments section agreed with Steph that it’s one of the best no/low alcohol-free options on the market.
“Best alcohol free!” one wrote.
“When I tell you this is literally crack. It’s so good,” another said.
“Dry January pending!” a third commented.
“I like the no-secco from M&S,” someone else wrote.
“I just don’t like alcohol anymore but I still enjoy it if that makes sense!”
“I really like mocktails too,” another wrote.
According to research from Drinkaware, the number of people choosing alcohol-free drinks has risen sharply – from 18% in 2018 to 31% in 2025.
NHS guidelines on drinking alcohol
According to the NHS, regularly drinking more than 14 units of alcohol a week risks damaging your health.
To keep health risks from alcohol to a low level if you drink most weeks:
- men and women are advised not to drink more than 14 units a week on a regular basis
- spread your drinking over 3 or more days if you regularly drink as much as 14 units a week
- if you want to cut down, try to have several drink-free days each week
If you’re pregnant or think you could become pregnant, the safest approach is not to drink alcohol at all to keep risks to your baby to a minimum.
You read more on the NHS website.
And as well as the M&S options, there are also some other budget-friendly choices you can share with friends – especially if you’re partaking in Dry January in just a few weeks’ time.
Eisberg’s Chardonnay, £3.50 at Morrisons and Ocado, “offers delicate hints of lemon, ripe peaches, and soft vanilla”, while their Merlot – also 0.0% and also £3.50 – is “full-bodied, lush, and velvety, with intense plum and blackberry flavours”.
As with all Eisberg wines, the alcohol has been gently removed through a state-of-the-art distillation process.
