SHOPPERS have shared their devastation after a popular breakfast item has been axed.
Quaker Oat So Simple Velvety Chocolate porridge has now permanently disappeared from supermarket shelves.
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The sachet porridge was made with wholegrain oats and chocolate and was a hit with busy shoppers looking to make a quick morning meal.
Eagle-eyed shoppers took to social media to find out what had happened to the popular product.
Writing on X, formerly Twitter, one user said: Has the Oat So Simple Velvety Chocolate porridge been discontinued? Was much nicer than the Hazelnut. Is there anywhere still stocking it?
A spokesperson confirmed on X, that the product was no more.
They said: “Hi, thanks for asking. The Velvety Chocolate flavour was discontinued late last year and replaced by ‘Hazelnut Chocolate’.”
The news greatly upset the customer, as they replied: “Oh no! It’s such a shame. The velvety one was so much nicer than the hazelnut. Thanks for the info.”
Quaker still sells a number of flavours in its Oat So Simple range.
That includes a Golden Syrup flavour and Hazelnut Chocolate.
The price ranges from £2.50 to £3.50 at supermarkets such as Sainsbury’s.
It’s not the first time that customers have been left devastated over the axing of breakfast items.
Golden Grahams were popular in the 80s and 90s but were discontinued in 2021.
Yet, some people only realised they disappeared last year.
Lyle’s Golden Syrup Weetabix hit shelves in April 2022, but was dropped just two years later in 2024.
MORE DISCONTINUED PRODUCTS
Earlier this week Sweet giant Mondelez exclusively told The Sun, shoppers will no longer be able to get their hands on the dark chocolate Toblerone.
It comes after customers were left scouring shops for months trying to hunt down the beloved treat.
Shoppers have even taken to social media to try and source the bar at various stores across the UK which are still selling off the old stock.
Fans of the Swiss treat can still buy the milk and white chocolate version of the bar, along with other flavours.
They can be found at most supermarkets and usually at the duty free section of airports across the globe.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
