SERIE A side Genoa had a nightmare when released their new away kit without noticing one of the kit models’ very explicit tattoo.
The launch included a video filmed in London, as well as a series of promotional images featuring models posing in the new kit.
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The tattoo, spotted by keen-eyed fans on one of the models’ left leg in one of the promotional images, appears to feature two people engaged in a sex act.
The image was quickly deleted by the club when fans started talking about the unfortunate oversight.
One account re-posted the image on X with the caption “Interesting leg tattoo, that”, garnering over 30,000 likes.
Another asked: “How did the media team not catch that?”
The kit itself is predominantly white and red and is based on the St George’s Cross and its historic symbolism with the club.
The cross is a symbol of the city of Genoa, and appears both on the city’s coat of arms and Genoa CFC’s club badge.
The launch video, filmed in London, celebrates the English roots of the side, which is the oldest football club in Italy.
It was originally formed as a cricket and football club by English sailors in 1893.
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The video’s narration reads: “In 1983, a bunch of English lads rocked up with a cricket bat and a football, changing the game forever.
“Born by the port, shaped by the sea, carried by Genovese pride, they cross-walked straight onto the pitch.”
The video heavily features the Kirby estate in Bermondsey, known as the ‘most patriotic estate’ in London for its prominent displays of the St. George’s cross.
Another location in the video is Hackney’s Spensley walk, featured in honour of James Richardson Spensley, who championed the footballing division of the sports club in 1897, and is known as a founding father of football in Italy.
The club are no strangers to kit launch shenanigans- they unveiled an all-black third kit in November last year through a launch video featuring WWE legend the Undertaker.
