In your quest for the perfect night’s rest, you’ve likely come across Emma.
The premium sleep brand’s sale is now live – with shoppers able to save hundreds on mattresses early in November.
Emma Sleep sale
You no longer have to wait until Black Friday to upgrade your bedroom, as Emma’s top-rated products are cheaper than ever right now.
Two of the four mattresses in Emma’s range have dropped to the lowest price yet, saving up to 30%, which is a big saving for a major purchase.
There’s also a deal that’s exclusive to the sales event, which is perfect if you want a complete overhaul – the Premium Black Friday Deal includes a mattress, pillows, mattress protector and duvet, starting from £390 instead of £520.
To help you prepare for this year’s event, we’ve compiled everything you need to know about the Black Friday as it progresses, including key dates and a look at the best deals.
Emma Black Friday deals LIVE now
Emma Premium Black Friday Deal
Emma Premium Black Friday Deal,
from £390 (was £520)
What’s the deal?
A bundle of Emma’s best products, including the Emma Hybrid Premium Mattress, Emma Original Foam Pillow, Emma Waterproof Mattress Protector and Emma Cloud Duvet.
The savings include:
- Single:
£520£390 - Small Double:
£653£489.75 - Double:
£782£586.50 - King:
£849£636.75 - Super King:
£955£716.25
Why it’s a good buy
The deal saves a lot of money compared to buying the individual products, and it’s ideal if you want to upgrade your whole sleep set-up in one go.
Emma Hybrid Airgrid Mattress slashed to lowest price ever
Emma Hybrid Airgrid Mattress,
from £468.30 (Was £669)
What’s the deal?
30% off the Emma Hybrid Airgrid mattress.
The savings include:
- Single:
£669£468.30 - Double:
£999£699.30 - King:
£1,279£895.30 - Super King:
£1,669£1,168.30
Why it’s a good buy
Emma’s Airgrid mattress is one of its best-rated, with seven layers which balance supportive foam and stabilising springs.
If you often find yourself overheating in bed, this is super-breathable too, with a moisture-wicking outer cover to help airflow and prevent stuffiness while you sleep.
30% off Emma Premium Cloud Pillow Bundle
Emma Premium Cloud Pillow Bundle,
£112 (was £160)
What’s the deal?
30% off a bundle of two pillows.
Why it’s a good buy
If your bed is a double or bigger, you’re going to need two pillows anyway, and this saves £48 compared to buying them individually.
The unique design has removable inner layers, so you can personalise and adjust the height and support of your pillows to suit you.
They also have technology which helps absorb and maintain temperature, encouraging airflow and saving you from stuffy nights.
When is Black Friday 2025?
Black Friday will officially kick off on November 28, 2025.
As part of the American shopping tradition, it always takes place the day after Thanksgiving in the US.
While many discounts start popping up before the big day, the most exciting deals usually hit on the week of Black Friday.
To make sure you’re ready, it’s a wise move to start crafting your wishlist well in advance.
Is Emma Sleep taking part in Black Friday this year?
Emma Sleep has always participated in Black Friday and this year to be no different.
The November sales are usually a big event, with many top mattress brands jumping to offer some of the year’s best deals and discounts.
What to expect from the Emma Sleep Black Friday sale 2025
Mattress sales are always competitive, and Black Friday kicks it up a notch.
Last year Emma Sleep launched several deals, with up to 50% off mattresses and sleep accessories, including pillows and duvets.
What was in the sale last year?
In 2024, Emma Sleep reduced several of its best-selling mattresses.
Discounts on premium pillows, mattress toppers, and duvets were also up for grabs.
If you’re thinking of upgrading your sleep set-up, you don’t have to wait until Black Friday though, as there are some great deals to shop now.
Our Emma Cloud duvet review is worth a read if you want to replace yours with a new, light and breathable duvet.
If you’re still unsure which mattress to spend your hard-earned money on, you can pick the best mattress for you from our mattress round-up, featuring Simba, Emma and REM-Fit.
More Black Friday Mattress Deals
When is Cyber Monday 2025 and is Emma Sleep taking part?
Cyber Monday will kick off on December 1, 2025.
Typically, it’s your last chance to score great deals as the holiday shopping frenzy wraps up.
Many stores that jump in on Black Friday will also join the Cyber Monday action, so it’s a good idea to stay vigilant.
In the past, Emma, as well as its main rival Simba, have rolled out Black Friday deals early and have kept them running through the Cyber Weekend.
How much does shipping cost?
The best part about Emma Sleep is that every mattress comes with free delivery and a no-cost return policy if you’re not satisfied.
Your Emma Sleep product will arrive in pristine condition, vacuum-sealed, and shipped straight from the warehouse to your doorstep.
Plus, if you’re not completely happy, returning your items is stress-free.
Emma offers a generous 200-night risk-free trial on all mattresses and beds, giving you plenty of time to make sure it’s the perfect fit.
Does Emma Sleep offer any other discounts?
Like many other mattress brands, Emma offers impressive savings year-round, so you never have to wait long for a great deal.
This tends to water down its Black Friday and Cyber Monday deals, but it does mean shoppers are never far away from having extra money in their pockets when shopping for a mattress upgrade.
Is Black Friday a good time to buy a mattress?
In our experience, Black Friday is up there with the best times of year to buy a new mattress.
However, because mattress companies usually have sales running year-round at this point, the price reductions don’t stand out as much as they used to.
If you’re hunting for even more sleep savings, make sure to check out our best Black Friday mattress deals.
Are Emma Sleep mattresses good value?
Emma mattresses are good value for money, especially when you compare the prices with the good reviews.
Although its mattresses are a bit pricier than some traditional styles, they’re quite fairly priced among other bed-in-a-box brands.
If this year’s Black Friday savings catch your eye, it’s worth checking out our selection of mattress reviews before buying.
We’ve put several mattresses to the test including the NextGen Premium Plus Mattress, and the results speak for themselves.
Emma mattresses are known for their climate control, meaning in the warmer months you’ll stay cool and in winter you’ll stay warm.
This is especially true if you opt for the Emma Hybrid Thermosync Mattress (formerly known as the NextGen Cooling Mattress).
Many have praised the mattress for its ability to reduce the feeling of movement from your partner if your spouse tends to toss and turn in the night.
The Emma kids mattress is also a great option for growing children, with our reviewer noting that it’s “an ultra-comfortable and supportive mattress for growing children”.
How many years does an Emma mattress last?
If you purchase a mattress with Emma, you’re getting at least a 10-year guarantee.
There’s no need to worry about your mattress ‘sagging’ or becoming supportive on just one side, as Emma has designed them to provide the right amount of body support.
The guarantee is on the dimensional stability and durability of the core materials.
Of course, this doesn’t mean after 10 years you’ll no longer be able to use it – mattresses can last well beyond the guarantee if they are kept clean and in good condition.
Emma Sleep sale
Expert tips on getting home and garden Black Friday bargains
According to Holly Gonsalves, The Sun’s Home and Garden eCommerce writer, the sooner you put together your Black Friday wish-list, the better, so you can be prepared when prices do drop.
Black Friday is getting earlier each year, and several sales have started appearing online already, including Emma Mattress, Simba and Currys.
As I research and hunt down the best home and garden deals all year round, when Black Friday rolls around, I’m well-versed in what’s really a cheap price, and what to steer clear of.
Some retailers are better than others at slashing prices – but some of the biggest sales I recommend checking out are at Ninja, Shark, Lakeland and Dyson.
Amazon is always a good comparison point for prices over Black Friday, although you don’t always get the guarantees offered by high street retailers.
I know my dehumidifiers from my air purifiers, and I’ve personally reviewed plenty of household devices, so my Black Friday shopping advice comes from a place of recommendation rather than suggestion.
It’s no secret that appliances and household devices get some of the biggest price drops in November, and I’ll be covering all of the best home and garden deals.
Find your favourite brand’s Black Friday deals in our A-Z directory
