Sarah Beeny in last-ditch attempt to turn around struggling dating app after it fails to make a single penny in a year

SARAH Beeny is revamping her failing dating app in a last-ditch attempt to turn around its fortunes.

She’s launching the “world’s first” video dating app – and is looking for singletons to find love in a bold new move.

Sarah might have the Midas touch when it comes to flogging houses, but didn’t have quite so much luck wielding Cupid’s bow and arrow.

The telly star and property guru runs a dating website called My Single Friend and it is heavily in debt.

Now she’s revealed that the site will be overhauled.

She said on Instagram: “I have to admit, I’m so excited because I’m going to relaunch My Single Friend as the world’s first video dating app and it’s coming next week and I can’t wait.

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“But as we are launching completely empty, I’m looking for the first 50 people who would like to be on the app when we launch, so if you have a single friend you’d like to pop on or are single yourself, send me a DM.”

The most recent figures show it didn’t make a penny in a year, plus singletons looking for love have been less than kind in online reviews of the firm.

Books posted on Companies House showed that for 2023 the firm had zero equity and it didn’t pay a penny in Corporation Tax, meaning it didn’t make enough cash on which to be taxed. It also owed £1.5m.

The firm was founded in 2004.

A review on Trustpilot read: “The matches they offer up have nothing to do with my search criteria, I suspect there aren’t many people signed up on my area. Customer service good though.”

Another person added: “Most profiles are inactive. Some profiles appear twice under different IDS The quality of the individuals is questionable… most guys over 50 look like bald spuds and send d**k pics.”

My Single Friend told would-be members: “Our clever two-way matching system can help you find your perfect match; our highly-rated and super-lovely customer service team is on-hand every day.

“Fall in love with love again. We can’t wait to help you take the first step.”

Household name Sarah — who beatbreast cancer in 2023 — shot to fame fronting Property Ladder in 2001 before going on to front a host of property shows on TV.