SAINSBURY’S is making a huge change to its Nectar card today and it could save you money on your weekly shop.
The major supermarket has confirmed it will halve the price of selected vegetables, fruit and dairy to save customers cash this January.
Shoppers will be able to choose from more than 30 discounted products including fresh fruit and household essentials as part of the limited-time deal.
But they will need to be quick as the discounts are only on offer from January 25 until February 1.
Dozens of products will still be half price until February 17 to give shoppers more time to save.
Among the items on offer are Sainsbury’s Royal Gala Apples, which are now 90p, or £1.80 without a Nectar card.
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Shoppers will also be able to get their hands on Philadelphia Original Soft Cream Cheese which will cost £1.10, or £2.25 without a Nectar card.
Meanwhile, Lurpak Spreadable Slightly Salted Butter will cost £2.37, down from £4.75 without a Nectar card.
The deal will only be available in selected supermarkets so check with your nearest one before you head out to avoid disappointment.
All of the offers will be available to shop online.
To get the savings just scan your Nectar card at the checkout.
Or if you’re shopping online then the discounts will be applied to your Nectar and Sainsbury’s accounts, as long as they are linked.
If you don’t have a Nectar card then you can sign up to become a member for free online or by downloading the Nectar App.
Once you have signed up you will be able to get your hands on exclusive Nectar deals and collect points to spend with reward partners including Esso and Argos.
What is loyalty pricing?
You may have heard of loyalty pricing, but do you know what it is?
Sainsbury’s, Tesco and Morrisons are three supermarkets that offer customers signed up to their loyalty schemes exclusive discounts – known as loyalty pricing.
All three retailer’s schemes, Nectar Card, Clubcard and More Card, are free to sign up to as well.
The obvious advantage to loyalty pricing is that you can save potentially hundreds of pounds a year on your shopping, all without spending a penny.
But different supermarkets offer exclusive discounts on different products, so do some research before doing your shopping.
Either way, be wary of supermarkets artificially inflating prices to make it seem like you’re getting a better deal than you are.
A previous investigation by consumer group Which? found Sainsbury’s and Tesco have increased the price of everyday goods then slapped loyalty prices on them thinking customers wouldn’t notice.
Either way, it’s worth shopping around though.
Supermarkets change their prices all the time, sometimes multiple times daily, so it’s worth researching to ensure you’re getting the best price on an item.
You can use websites like Trolley to see how the major supermarket’s compare in terms of price on any number of goods.
