A MAJOR pub chain has launched a new loyalty rewards scheme where customers can get freebies including pints and food.
Greene King has relaunched its app and now has a feature where customers can get complimentary drinks and win prizes.
1
These include free pints and vouchers to spend in its 2,700 pubs across the UK.
It’s the first time Greene King has offered loyalty rewards to customers.
The pub chain says customers can now “earn perks, unlock surprises, and access exclusive offers – whether they order at the bar or through the app”.
Among the new features for loyalty customers is a chance to “spin the wheel” to win a prize.
If you spin the virtual wheel on the new Greene King app, you’ll win either a free main meal, drink or dessert.
The free drinks include Peroni, Birra Moretti, Rekorderlig, Aspell, Hazy Day, Coca Cola, Schweppes Lemonade and Madri.
And if you place an order through the app worth at least £1, there’s a chance to win a £50 voucher.
There’s also a “Pub Match” game where every time you spend through the app or scan your membership ID at the till, you are in with the chance of winning more freebies.
The aim of the game is to make it onto the interactive leaderboard of loyal customers, and you have a chance to win up to £50 each month.
The more you use the app, the higher the chance of winning a prize.
The rewards are redeemable at Greene King Pubs, Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns and Hungry Horse.
Kevin Hydes, group marketing director at Greene King, said: “Pubs are about creating feel-good moments, but we know many people are keeping a close eye on costs.
“That’s why we’re always looking for ways to make visiting our pubs even more rewarding and to give back to our customers.
“With Spin to Win, we’re giving new customers a little something extra – a chance to enjoy a free treat on us, just for joining our loyalty programme.”
How can I get my rewards?
You can download the new Greene King app for free on your app store.
The Spin to Win game will appear on the homepage of your app.
You can also click into the Rewards section to see the rewards you’ve earned.
You can claim the reward either when you pay through the app or at the bar.
On the app just add all your items to the basket and then apply the reward at checkout.
If you order at the bar, you need to show your Membership ID to the bartender.
You can find this at the top right of your Rewards section on the app.
What other features are on the app?
The app will also let you make and manage your bookings, customise orders and pay.
Greene King says it will reduce wait times and let you order quickly.
There will also be the option to repeat orders with one click.
Which other pubs have loyalty schemes?
Greene King is not the only chain which has a loyalty scheme.
Butcombe, which runs more than 120 pubs across the UK, lets customers access exclusive discounts for downloading the app.
These include earning points, where you get five points for spending £1. Once you reach 500 points, £5 will be added to your account to spend.
You can also get 25 per cent off food every Wednesday.
O’Neills also gives members signed to its loyalty programme the chance to collect stamps that can be exchanged for rewards.
