THE Princess of Wales’ project for the under-fives has landed a string of corporate backers.
Kate launched The Royal Foundation Business Taskforce for Early Childhood two years ago.
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It aims to improve education, accessing necessities and parent support.
Today, a report reveals that Lego has donated sets to pre-school groups.
Ikea has given goodies to baby banks while supermarket chain Iceland has launched a range of toddler meals, raising money for Alder Hey Children’s Hospital.
Accountancy giant Deloitte has funded more than 1,300 early years teachers and is giving 26 weeks’ full pay to staff taking time off after becoming parents.
Taskforce chair Sir Ron Kalifa said: “Businesses of every shape and size – from high-street shops to global enterprises – hold unique and powerful touchpoints: as employers, as providers of goods and services, and as pillars of the communities they proudly serve.
“These roles aren’t just business functions – they’re incredible platforms for meaningful action.
“At The Royal Foundation, we are deeply proud that over the past year, members of our taskforce have shown such strong leadership and risen to this challenge.
“By continuing to work hand-in-hand, we have the chance to reimagine the role of business in society – not just as engines of economic activity, but as champions of childhood, wellbeing, and long-term societal health.”
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