A POPULAR £4 brush has been urgently recalled in the UK after ripping out a three-year-old girl’s hair.
The child was left with a huge bald patch after catching her hair on the product when she took it out of its box
Norwich mother Amy, 36, now says the internet giant Temu “does not care about the safety of people” after the incident required her daughter to seek medical attention.
The brush was bought from the popular online marketplace Temu for just £4.
It is a 5-in-1 Magic Brush that is an electric cleaning brush to be used throughout the house.
But when Amy’s young girl took the brush out of its box after it was delivered, “it just came on, the brush flew off…and sucked her hair in.”
Amy told the BBC: “I didn’t realise how bad it was at first.
“Then I see the hair attached to it and my husband just lifted her hair up and there was a massive bald patch.”
Both mother and child were left distraught, and in pain.
So Amy is speaking out against the internet giant’s dangerous products so other children don’t have to go through the same thing.
She reported the item to Norfolk Trading Standards, who contacted Temu.
Temu were said to have “voluntarily withdrew” the brush from sale on its site in the UK, whilst conducting a review of the appliance in line with legal requirements.
Norfolk Trading Standards also listed it on the Product Safety Database for local authorities to report the brush as an unsafe item.
A £1,500 PayPal solution was reportedly offered to Amy from Temu after she flagged what happened.
However, she did not accept it.
They did apologise for the incident, wishing Amy’s girl a speedy recover in a statement.
They also highlighted their priority for ensuring customer wellbeing and safety, offering assistance to the family.
A spokesperson for Temu added: “The product in question was removed from our platform in August, and we have since taken down similar products as a precautionary measure.
“Temu operates as a third-party marketplace connecting independent sellers with consumers. We require all merchants to comply with applicable laws, regulations, and safety standards, and we maintain a comprehensive quality control system to prevent, detect, and remove non-compliant products.
“We also collaborate with leading global testing organizations to help ensure that products sold by sellers meet relevant safety requirements.”
Temu was founded as an e-commerce website and app in 2022, and has seen significant growth recently.
Products from the marketplace are known for being cheap, and are mostly shipped from China.
The Sun has approached Temu for comment.
Why is Temu so cheap?
TEMU exploded onto the scene in late 2022, with people all over social media raving about the low prices.
The company is a Chinese-owned digital marketplace – essentially an online shopping app where people are connected to the retailer directly while the app takes care of the shipping element.
The frenzy over the app is not completely unfounded either as it offers a wide variety of products, including fashion, make-up, electronics and furniture.
According to a report from the US House Select Committee on the Chinese Communist Party, Temu takes advantage of a trade loophole that allows the company to ship duty-free goods directly to the US.
The loophole is called the de minimis exception and it means they can ship goods valued up to $800 (£643) to the US without it being inspected or taxed by US customs.
Temu connects customers directly to manufacturers and only manages how the items are sent to customers.
It means Chinese vendors can essentially sell their products directly to customers and ship it without building a network of warehouses across the globe.
By doing this, they cut down on huge costs and ensure the product itself isn’t marked up extra.
While many of the products seen on the Temu app are from brands with extensive, original collections, many more are dupes of designer brands.
