OLIVIA Attwood has blamed her ADHD for her obsession with Labubus, while trying to flog the plush keyrings to fans.
The reality star was at the forefront of the trend for the furry monster accessories, and regularly shared videos of herself opening up the blind bags on her social media pages.
And in an episode of her Olivia’s House podcast, the 34-year-old said the obsession is typical of her collective habits.
“If you have ADHD, you know we get big kicks out of novelty,” Olivia said.
“I mean, come on guys, look at me. I had f**king 48 Labubus. Like, what the f**k?”
Olivia went on to say that she’s “kind of over them”.
“So if anyone wants one, just message into the pod,” she continued.
“Because I look at them now and think, you deserve a better life than this.”
She also said she had demonstrated similar collective habits in the past – and did so with men before she married Bradley Dack.
“I’d be like, oh my God, I want it,” Olivia laughed.
“It’s mine, it’s so shiny, it’s so new. I’m going to get a tattoo of its name.
“And then a few weeks later, I’d be like, no – so bored of you.”
A video of the podcast chat was shared on TikTok, with people quickly flooding the comments section with requests for one of the creatures.
“My autistic daughter is obsessed with them, she would love one,” one wrote.
“Omg my daughter would love one,” another added.
“My daughter would adore one of your Labubus! I have messaged you,” a third said.
As someone else wrote: “I would say I would love one for my ADHD daughter, but she’s over it now.”
While others said they have had similar obsessions due to having ADHD.
What are Labubu and why are they so popular?
LABUBU is a brand of plushies designed by Hong Kong-born artist Kasing Lung and loved by celebrities like Olivia Attwood, Dua Lipa and Rihanna.
The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.
Pop Mart is a Chinese toy retailer, known for its collectible designer models that are often sold in a blind box format, meaning you don’t know what you’ve got until you’ve opened it.
After mammoth success overseas, the Labubu craze has now made its way to the UK.
The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.
Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.
Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures.
They come as little toys you can hook on your handbag, as well as mega-sized figures and quirky home decorations.
“I decided to collect royal cups and plates,” one wrote.
“I know have a display cabinet full in my summer house that I never even look at.”
“Jellycat hyper fixation currently,” another added.
“I do this with hobbies. about to re buy a Cricut for the 3rd time cause bored and sold them, rinse and repeat,” a third commented.
