Oasis brothers Liam and Noel Gallagher have returned to the stage together for the first time since their reunion tour was announced last year.
But rather than being the result of hours of rehearsals ahead of their first show on July 4, the brothers have recreated the look that helped solidify the Britpop movement, with a new campaign for sporting brand Adidas.
A brand new image, posted on Adidas’ social media on Thursday, showed the duo dressed in specially designed pieces boasting their band’s name, and was captioned: ‘The band with three stripes.’
In a promotional video that was broadcast on Channel 4, the 1994 Oasis anthem Live Forever can be heard, and there are scenes reminiscent of the band’s early gigs, with fans dressed in new Adidas pieces boasting the band’s famous logo.
A tamborine can be heard hitting ice, and Liam’s voice says: ‘There are days when you are in the zone, you know what I mean?
‘You just stand perfectly still while there’s all this chaos going on around you. Not feeling the need to join in the madness, just thinking, this is the best feeling in the world. Just absolutely still.’
Oasis brothers Liam and Noel Gallagher have returned to the stage together for the first time since their reunion tour was announced, as they appear in a big-money campaign for Adidas
The pair are no strangers to working with the sports brand, with their appearance helping to synonimise the Britpop phenomenon
Viewers then saw Liam and Noel heading to the stage to play a gig, and the final shot of the ad featured the pair reunited and posing together.
Taking inspiration from the styles that Oasis immortalised in the 90’s – the adidas Originals x Oasis Live ‘25 collection features a co-branded 26-piece range of timeless adidas staples in various colours.
The collection includes Firebird tracksuits (a favourite of Noel’s), raglan sleeve jerseys (iconically worn by Liam in a 90’s charity football match), bucket hats and coach jackets (a style featured on Liam in the ad).
Adidas’ VP Brand Chris Walsh said: ‘Adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style.
‘This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.
‘‘Original Forever’’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations.’
Prior to this campaign, the only images of Liam and Noel had been in a promotional shoot to announce the Oasis tour, sending die-hard fans of the pair into meltdown.
This may be no surprise to some, as insiders previously told the Mail that while Liam, 52, and Noel, 57, publicly buried the hatchet on their 15-year feud last year, they are still spending no time in each other’s company.
Prior to this campaign, the only images of Liam and Noel had been in a promotional shoot to announce the Oasis tour (pictured)
It was previously reported in April that Liam and Noel landed a ‘multi-million-pound deal’ with Adidas, having both previously released collections with the brand.
The Oasis Live 25 tour kicks off on 4 July at Cardiff’s Principality Stadium before playing sell-out gigs at Manchester’s Heaton Park, Wembley Stadium in London, and Edinburgh’s Murrayfield stadium.
The pair will then embark on a global tour taking in shows in Japan, Argentina, the United States and Brazil.
Oasis fans had feared they would never see the two brothers in the same room again, after they spectacularly fell out following a backstage fight in Paris in 2009.
Noel said at the time: ‘I simply could not go on working with Liam a day longer.’
However, last August, Liam and Noel reconciled and announced Oasis were reforming for a string of stadium dates in 2025 which will net the brothers an estimated £100m payday.
It will be a much needed boost to Noel’s bank balance, after his expensive £20m divorce settlement to ex-wife Sara MacDonald in 2023.
In a statement announcing the tour, Oasis said: ‘The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.’
But when tickets went on sale the tour was slammed for using ‘dynamic pricing’ when tickets went on sale for hundreds of pounds last August.
Fans were furious after waiting up to 15 hours to get to the front of online queues.
Ticketmaster’s pricing method was described as ‘scandalous’ after tickets for the original dates shot up from £148 to £355.
Last month, it was reported that the pair had met for conciliatory talks about the tour, but these were vehemently denied by Liam who denounced it on social media as ‘fake news’.
There have also been concerns over the behaviour of Oasis fans at the upcoming shows, with followers of the band reportedly branded ‘fat, drunk and rowdy, by council bosses in a secret safety briefing.
Sources claim Edinburgh council officials said fans at the Murrayfield August gigs will be ‘mainly middle-aged men who take up more room’.
According to The Sun, leaked papers have revealed the councils’ fears that acts will pull out of Edinburgh Festival Fringe due to possible clashes with ‘rowdy’ punters heading to Oasis show nearby.
The secret planning briefings reportedly warn: ‘Concerned about the safety of the Fringe and its performers. Many performers are considering not attending for that weekend.
‘There is concern about crowds as they are already rowdy and the tone of the band. Middle-aged men take up more room. Consider this when working out occupancy.’
As per the publication, one die-hard Oasis fan blasted the ‘sneering’ comments.
David Walker, 44, of the Oasis Collectors Group reportedly said: ‘To call fans drunk, middle-aged, and fat is a nasty, sneering stereotype — it’s a jaundiced view.
‘People want to have a great time. If reports of councillors’ drunken parties are anything to go by, they’d be better keeping their opinions to themselves.
‘The fanbase has changed a lot – there’s a new generation of young fans for a start, and parents are wanting to introduce their kids to Oasis for the first time.’
