A MOUTH-watering new Babybel product is now available on supermarket shelves – but only some are tough enough to give it a try.
The Fiery Hot Babybel has been spotted by cheese-lovers in a major retailer – and shoppers can get there hands on a bag for a bargain.
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The groundbreaking cheese flavour has launched in collaboration with Stranger Things, according to posts on social media.
Dairy enthusiasts poured out in the comments of one post which unveiled the brand new snack.
The revelation was made by one account who claimed to have seen the snack in a Sainsbury’s.
One user said: “Need to try these bad boys lol.”
Another simply said: “Need.”
A third chimed in: “Bro I feel like this could be my new obsession.”
While another cheered: “Yes please !!!!”
Each bag comes with six of the chilli Babybel pods.
And they cost £2.25 each, according to the social media post.
It comes after Babybel launched another popular snack earlier this year.
Bel UK collaborated with the beloved cheese brand to introduce Mini Babybel Protein.
They were launched at a time when 35 per cent of consumers were actively seeking to boost protein intake.
The Mini Babybel Protein packs 5.2 grams of natural protein per portion.
Marketing manager for snacks, spreads and Ireland at Bel UK Oliver Richmond said: “We’re seeing more consumers prioritising protein but they’re also looking for simplicity, real ingredients and great taste.”
The snack offers the creamy taste and nutritional benefits.
And it is made from 100 per cent real cheese.
Designed for on-the-go consumption, the playful snack also has no additives.
Cheese giant Babybel remains a key player on the snack market – racking up more than £104million in annual sales.
The brand already takes up a quarter of the UK’s cheese snack sector and is now looking to grow even further.
Its latest launch comes as sales are already surging – up 8.6 per cent in value and 5% in volume year-on-year.
