A BRAND new beach club has opened with immersive games, all for free – and it is in the middle of a major UK city.
Located at Westfield London, in Shepherd’s Bush, the Beach Club is free to all and features different interactive elements and areas.
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Perfect for rainy days or those who can’t get to a real beach, at the club families can enjoy a range of immersive games, interactive zones and photo opportunities.
After entering through a sandcastle arch, families will be greeted with giant inflatables including iconic seaside items like beach balls and ice lollies.
Other supersized beach props will include deck chairs and surfboards.
Inside the beach club, kids can then experience a ‘sensory sandcastle’, complete with kinetic sand and the sights, sounds and even smells of the seaside.
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For parents who want to play with their children, there will also be some classic games such as Connect 4 and skittles.
You can also make sure you don’t forget the day by snapping some pics at the photo opportunities around the club, including a towering wave.
Dubbed by Westfield as “a city staycation with a stylish twist”, there will also be a number of events, activities and surprise pop ups at the Beach Club.
Andrew Phillis, general manager, Westfield London, said: “We know that summer outings are about more than shopping — people want experiences that feel social, surprising and connected to the culture around them.
“This summer at Westfield London, we are delivering exactly that with a diverse programme for all tastes: from discovering live sets by rising artists at Sounds of the Summer, to hands-on family fun at The Beach Club, or simply relaxing with great food and entertainment.“
The Westfield London Beach Club opens today and runs until August 13, but if you miss out then don’t worry as a Beach Club will then open at Westfield Stratford from August 18 to August 31.
The beach club will be open each day from 12pm to 8pm, Monday to Saturday and on Sundays between 12pm and 6pm.
Westfield is also hosting ‘Sounds of the Summer’ over the coming weeks.
The event includes roaming entertainment and live DJs every Friday from 5pm to 9pm between July 18 and August 26.
Music events also take place each weekend.
As part of the Sounds of the Summer event, there are also a number of offers including food deals.
And if you are still looking for something to do, both Westfield London and Westfield Stratford have something for everyone.
At Westfield London, for example, TOCA Social recently opened its biggest venue yet, where visitors can play immersive football games.
Alternatively, at Westfield Stratford City, there is Gravity MAX – an immersive destination with e-karting, AR bowling and digital darts.
Top Hacks for Holidaying with Kids
IF you’ve got plans to go on holiday with your little ones this summer, here’s some advice to take on board.
Plan Ahead:
- Book accommodations with family-friendly amenities.
- Research kid-friendly attractions and activities.
- Make travel arrangements that accommodate your children’s schedules.
Pack Smart:
- Create a packing checklist to ensure you don’t forget essentials.
- Pack a mix of familiar and new toys to keep kids entertained.
- Bring snacks, extra clothes, and emergency supplies in your carry-on.
Travel Comfort:
- Use neck pillows and blankets for a more comfortable journey.
- Download movies, games, and music on tablets or phones.
- Schedule travel during nap times or overnight to maximise sleep.
Stay Organized:
- Use packing cubes to keep clothes and items sorted.
- Keep important documents, like passports and tickets, in a dedicated folder.
- Utilise apps for itinerary management and navigation.
Engage and Entertain:
- Plan interactive activities like scavenger hunts or travel journals.
- Explore local parks, playgrounds, and kid-friendly museums.
- Involve kids in trip planning to get them excited and engaged.
Maintain Routine:
- Stick to regular meal and sleep times as much as possible.
- Bring along comfort items, like favorite blankets or stuffed animals.
- Allow for downtime to avoid overstimulation.
Stay Flexible:
- Be prepared to adjust plans based on your children’s needs and moods.
- Embrace the unexpected and make the most of impromptu moments.
- Keep a positive attitude to set the tone for a fun and memorable trip.
These hacks can help make your holiday with kids smoother, more enjoyable, and will ensure that you return home with wonderful memories!
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