MOLLY-MAE Hague celebrated a huge milestone just days after scooping a National Television Award.
The influencer and reality star took to social media to thank her fans “for everything” as she marks one year of her fashion line, Maebe.
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The Love Island alum, 26, launched Maebe – her quality range of staples including boxy jackets, adjustable-waist jeans and short-sleeve knit tops – earlier this year.
Huge fan demand saw the garments sell-out completely in 24 minutes – while others took aim at the price point and quality.
Now, a year later, Molly-Mae celebrates her “growing” brand after “pouring my heart” into her business.
Taking to Instagram, she posted a photo of herself in a stylish black ensemble with white balloons and a three-tier cake.
She wrote in the caption: “This weekend we celebrate one whole year of Maebe 😭🎂… It’s hard to put into words how much happiness this brand has brought me.
“It’s been a year of learning, growing and pouring my heart into something I love so much.
“None of this would have been possible without ALL OF YOU. Your support has meant everything to me.
“To celebrate our first birthday, we’re giving you 20% off site-wide… a thank you for being on this journey with us.
“Maebe turns one… I still can’t quite believe it. Here’s to all the birthdays yet to come!😭”.
It comes after the businesswoman’s new reality TV series on Amazon Prime won a National Television Award for the best Authored Documentary.
She beat out the likes of Amy Dowden‘s Strictly Amy: Cancer and Me which followed her cancer journey and Boyzone‘s Sky docuseries.
The late Rob Burrow also lost out for his piece, There’s Only One Rob Burrow, which documented his struggle with motor neurone disease.
Fans slammed the ceremony as they thought that ‘more worthy’ nominees should have gotten the gong.
The six-part series, Molly-Mae: Behind It All, premiered on Prime Video on January 17 with the first three episodes.
The Love Island 2019 beauty delved into her split with former co-star Tommy Fury.
Fans saw her co-parent with her ex, including a moment that sees the pair’s daughter Bambi demanding her daddy in an emotional moment for Molly-Mae.
A Molly-Mae fan’s opinion on the Maebe range, and its prices
EVER since Molly-Mae Hague, 25, walked into the Love Island villa back in 2019, I’ve always been a mega fan.
After hearing the news that she was coming out with a fashion brand, of course I was excited.
But as much as I hate to admit it, I’m disappointed.
I understand that she’s launched Maebe as a more high class brand. I know it’s not going to be Shein quality.
But with prices varying from £35 to £140, I’m definitely not impressed.
Maebe’s “ultimate blazer” is priced at an eye-watering £140, whilst a very simple, plain white tee is a whopping £35.
Not only this, but the “contour popper top” is £50, and a seemingly boring white shirt will set you back a whopping £65.
And if that wasn’t bad enough, £90 for a pair of jeans? I understand paying £50 for a pair of good quality denims, but £90?!
That’s incredibly steep considering you can get Levi’s, a well-established brand that’s been going for donkey years, for just a tenner more.
So, will I be buying anything from Maebe? The only thing I can say to that is Maebe (definitely) not.
by Abigail Wilson, Senior Digital Writer
The final three episodes aired in Spring 2025, which saw Molly-Mae rekindle things with Tommy after her New Year’s kiss went viral online.
Molly-Mae thanked Tommy and Bambi at the end of her acceptance speech, ending with: “To Tommy and Bambi at home, I love you both so much.”
Molly-Mae faced a major backlash after the launch of Maebe after fans were left disappointed at failing to get their hands on the pieces, with Molly herself admitting stock issues were “frustrating”.
She took to her Instagram comments section as fans talked of their struggles to get their hands on the garments, which combine comfort with style.
She wrote: “I couldn’t agree with you more on the stock front, it’s really frustrating.
“Unfortunately I just didn’t back myself enough when we planned these quantities a very long time ago.
“I promise you this is something I am in total agreement with you on and it’s something that in the New Year we will improve upon now that we have an understanding of the demand.
“I’m really sorry you feel let down – I’m learning as I go and will make this a better buying experience for you as soon as we can.”
Some fans branded her new fashion brand Maebe, a “glorified PrettyLittleThing”, after spotting clothes on the PLT website made with “better quality materials” than Molly’s brand.
Many customers complained about one item in particular – a £140 oversized blazer – and the fabric they said bobbled within minutes.
Molly-Mae opened up about the fabric disaster in her documentary series.
But things went from bad to worse when she postponed the launch of her latest drop – the highly anticipated tracksuit – in early February.
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