MOLLY-MAE Hague has faced backlash over her Maebe fashion event as an influencer called out a “disturbing” detail.
The former Love Island star, 26, has brought her premium womenswear brand to a one-day pop up in Bayswater, London, giving her fans a chance to check out the clothing in person while immersing themselves in the experience.
However, after visiting the pop up during an influencer event prior to it being open to the public today, TikTok star Nas Ganev has claimed there was a lack of diversity in the room when he was there.
He posted a video of himself at the event and alleged: “You should avoid maybe village and here’s why. I went today and although it’s so pretty inside,
“I saw something very disturbing. There were only white women in the room. There was no diversity at all.
“And in a city like London that immediately stood out to me. Walking to a place that’s meant to celebrate women and seeing a room that looks like that felt really uncomfortable.
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“If you booked your tickets because of me, I’d recommend cancelling them. Follow for more London pop-ups.”
The experience is available from 9am to 7pm today and is a ticketed event, with tickets having gone on sale on Thursday 26 February.
Contrary to the claims, the Maebe Instagram account have been posting attendees on their stories and they appear to be from all diverse walks of life.
The Sun contacted Molly-Mae’s representative but they declined to comment.
The mum-of-one and her team previously teased of the experience: “An immersive experience of shopping, coffee, food and wine, celebrating the women who shape Maebe in honour of International Women’s Day.
“It takes a village to create something meaningful, and we’re proud to give back to the women who make it all happen.”
She launched the clothing brand back in September 2024, with the first drop selling out in 24 minutes after being in the works for two to three years.
This isn’t the first time she’s faced backlash with Maebe as fans have previously hit out the high price point as well as the struggles to actually purchase the items due to the high demand.
One potential buyer wrote: “It’s very over-priced for what it is, but I genuinely just liked the set!
“It’s a rubbish experience, it’s just a game of whoever can type the fastest or who has their details saved, most shops allow you a bit of time to check out.”
Molly-Mae directly responded to the comment on YouTube as she candidly expressed: “couldn’t agree with you more on the stock front, it’s really frustrating.
“Unfortunately I just didn’t back myself enough when we planned these quantities a very long time ago.
“I promise you this is something I am in total agreement with you on and it’s something that in the New Year we will improve upon now that we have an understanding of the demand.
“I’m really sorry you feel let down – I’m learning as I go and will make this a better buying experience for you as soon as we can.”
Despite some backlash, new accounts for her firm MMH International Ltd stated that Maebe made around £300,000 in profit for the 12 months to the end of March last year.
As of December 2025, cash deposits in the firm stood at £231,155, having risen from £65,071 the previous year.
