Meghan Markle has unveiled her first As Ever launch with the help of her daughter Lilibet since the brand parted ways with Netflix.
The Duchess of Sussex, 44, shared an intimate glimpse of the four-year-old holding a flower to announce her new partnership with a luxury floral delivery and gifting brand.
Her split with Netflix comes amid claims the streaming service has been left with huge $10million surplus of the Duchess of Sussex‘s unsold products, including tea and baking mixes.
Netflix was also said to to be ‘done’ with Harry and Meghan, in a brutal takedown of the couple in Hollywood’s entertainment bible Variety.
‘The Sussexes’ perceived pattern of selling repackaged versions of the same story about their exit from royal life has exhausted Netflix,’ the magazine says.
The article, which claims to be sourced from half a dozen well-placed insiders, goes on to claim: ‘Their partnership may continue to taper off, and with it will Meghan and Harry’s remaining showbusiness lifeline.’
It also quotes a source as saying: ‘The mood in the building is ‘We’re done.”
In her Instagram post announcing the new partnership, Meghan can be seen sweetly wrapping her hands around Lilibet’s. The toddlers long red hair is visible in the snap.
The Duchess captioned the post: ‘Something is blooming. A new collaboration with @highcampgardenias arrives tomorrow.’
The launch is scheduled for Wednesday, March 18, at 9pm PT or 5am the following day in the UK.
Revealing As Ever is collaborating with a luxury floral delivery firm, Meghan shared a close-up photo of Lilibet, four, holding a white gardenia, as the toddler’s hair was visible in the snap
Meghan Markle has announced As Ever’s first launch since the brand parted ways with Netflix in an Instagram post featuring her daughter, Lilibet
High Camp, the brand Meghan is partnering with, is a luxury retailer that specialises in custom floral arrangements.
The company, which ships Californian-grown gardenias to its customers’ doorsteps, describes itself as being born out of the concept that experiences are more valuable than ‘things’.
Meghan also shared a photo of herself, wearing a flowy white dress, while holding a vase of gardenias that covered her face.
Another snap on the brand’s Instagram Stories showed jars of honey arranged alongside glass vases full of gardenias.
This is As Ever’s first product announcement after Meghan and Netflix ended their partnership deal earlier this month.
The deal was first announced a year ago when Netflix commissioned a new season of her cookery and hosting show, With Love, Meghan.
The deal gave Netflix a stake in As Ever, as Meghan unveiled a range of products including jam, rosé and flower sprinkles.
Commenting on the end of the partnership deal, a spokesperson for As Ever said: ‘We have experienced meaningful and rapid growth and As ever is now ready to stand on its own.’
A statement from Netflix read: ‘Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life.
‘As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently.’
On the same day that Meghan announced the new collaboration, Hollywood bible Variety published a brutal feature about the Sussexes’ ‘$45million deal’ with Netflix.
Citing dozens of well-placed insiders, the publication reported the partnership has been ‘far from a fairytale’.
‘The Sussexes’ perceived pattern of selling repackaged versions of the same story about their exit from royal life has exhausted Netflix,’ the magazine claimed.
‘Their partnership may continue to taper off, and with it will be Meghan and Harry’s remaining showbusiness lifeline.’
It quoted a source as saying: ‘The mood in the building is ‘We’re done.”
Variety alleged that the couple’s ‘bedside manner has ruffled feathers in meetings’ – even as ratings for shows from the Sussexes’s Archewell Productions remained ‘lacklustre’.
Earlier in the day, she posted a photo that gave a glimpse of Lilibet chasing chickens at the Sussexes’s home in Montecito, California
Archewell Productions is also accused of ‘poor communication’ in dealings with Netflix.
There are even claims – strongly denied by both Netflix and a lawyer for the Duke and Duchess of Sussex – that Netflix chief Ted Sarandos is ‘fed up with the pair’.
He is said to have remarked he would not sit for a call with Meghan ‘unless a lawyer was present on the line’.
In a statement, Netfix said this is ‘absolutely inaccurate’ while Harry and Meghan’s lawyer Michael J Kump described it in a letter to Variety as ‘blatantly false’.
Mr Kump claimed that Meghan speaks and texts regularly with Mr Sarandos – as well as having ‘been to his home, sans lawyers’.
According to Variety, Netflix paid around £45million for a five-year deal with the Sussexes but was ‘annoyed’ by the couple’s decision to give a tell-all interview to Oprah Winfrey after quitting the Royal Family.
The company was also said to have been ‘blindsided again’ by Harry’s decision to publish his memoir Spare, details of which were ‘downplayed’ by Meghan.
The magazine suggested executives felt both projects impacted Harry and Meghan’s Netflix documentary.
However, a spokesman for the Sussexes insists they co-operated with Netflix throughout.
Sources also told Variety that Meghan ‘tends to talk over or recast Prince Harry’s thoughts’ in meetings and signals ‘offence’ by ‘disappearing’ during Zoom calls, noting she has ‘odd methods of providing feedback’.
Mr Kump said the claim seems ‘calculated to play into the misogynistic characterisation of her bossing her husband around’, adding Prince Harry said it was ‘categorically false’.
Regarding her alleged Zoom behaviour, Mr Kump noted Meghan ‘works from home and is the mother of young children’ who sometimes divert her attention.
The insider revelations come less than a fortnight after it emerged Netflix was parting ways with Meghan’s lifestyle brand, As Ever.
Meghan with her daughter, Lilibet, four
The range, which produces products like wine, tea and jams, was initially launched in April 2025 in partnership with Netflix’s Consumer Products division, to coincide with the release of With Love, Meghan.
Both the brand and the show now seem to have been dropped – although a spokesman for the Sussexes told Variety there would continue to be ‘seasonal specials’.
Before teasing her new collaboration, Meghan shared a series of Instagram Stories to offer a glimpse into her family’s spring preparations, including a rare snippet of her daughter Lilibet’s flowing red hair.
She could be seen preparing a floral arrangement in one video, as her husband, Prince Harry, said it looked ‘beautiful’ and called Meghan a ‘babe’.
In one clip – seemingly filmed by the Duke of Sussex – Meghan put together dusky pink and white roses together in a vase, which Harry called ‘beautiful’.
‘So brilliant, babe,’ he added.
In another video, the Duchess picked at wisteria, while other snippets showed the family’s chickens roaming around with their four-year-old daughter.
The Duchess also revealed she’s currently reading a poetry book about motherhood, titled The Bloom Because of You, by New Zealand-based author Jessica Urlichs.
