MCVITIES has rolled out a new flavour of Jaffa Cakes and shoppers are divided.
Over the years, the brand has launched plenty of alternatives to the classic orange, but this one has been accused of taking the biscuit.
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Jaffa Cakes have jumped on the Hot Honey trend and have unveiled the first-ever ‘swicy’ flavour.
In case you are yet to become acquainted with the latest culinary slang, the term swicy is used to describe foods that are sweet and spicy.
The new flavour combines the sweetness of honey with a chilli kick, which is sandwiched between the signature crackly dark chocolate and the famous sponge cake.
The controversial hot cakes are exclusively on sale at Asda stores nationwide for £1.50 for a box of 10.
They will be rolled out to other retailers from the end of July.
Over on Facebook, the Hot Honey snacks have caused a stir, and some fans have bees in their bonnets.
“I love Hot Honey and I love Jaffa Cakes but I think this will be a miss,” one wrote.
“Not a chance mate,” added another.
One person raised a good question: “They will do everything but not a white chocolate Jaffa Cake.”
But not everyone was against the latest addition.
“I am definitely intrigued,” a Facebook user wrote.
“Oh might have to try these,” agreed a second, while another echoed: “That sounds like an acquired taste.”
On Dansway Gifts and Bargain UK’s Facebook post, followers tagged friends to share the news.
Some added heart-eye emojis to the comment section.
Jessica Woolfrey, Marketing Manager for Jaffa Cakes, says: “At Jaffa Cakes, we’re known for doing things a little differently.
“As the only cake in the biscuit aisle, it makes sense that our newest flavour brings an unexpected twist.
“We’re super excited to introduce Hot Honey Flavour to the Jaffa Cakes family – tapping into the viral ‘swicy’ trend with a perfectly balanced sweet-meets-heat flavour.”
Last year, the brand unveiled another unusual flavour based on retro childhood sweets.
The Cola Bottle flavour was the first ever non-fruit flavour since the first Jaffa Cake was made in 1927.
It had a similar response from snackers, who either loved or hated them.
McVities has also rolled out raspberry and cherry flavours – which have both gone down well with customers.
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