DARTS world champ Luke Littler is sitting on a cool £1m in cash in his sports firm, we can reveal.
His team has just filed books with Companies House that show he raked in a fortune last year.
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Annual accounts for Luke Littler Darts Ltd for 2024 show cash reserves of £1,074,971.
He also has creditors of £383,329 with the bulk of that likely to be going to the tax office.
And books covering 2025 will make even better reading for the star when they drop in 12 months’ time.
That’s because canny Luke now has his own shop – and he’s taking in an avalanche of cash from his merchandise.
The darts whiz is earning a fortune from fans buying his playing kit, hoodies, darts sets, plus £17 t-shirts and £200 signed photographs.
Now he has just opened his own The Nuke Merchandise Shop online and set up a separate firm away from his darts winnings outfit to take in the money from his clobber.
The ambitious teenager has also just set up a property firm and recently applied to trademark his name in the US.
But has failed to hit the bullseye in his bid to become a household name in the States.
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He has applied to the United States Patent and Trademark Office to be allowed to sell goods like clothing and sportswear across the Atlantic.
But attorneys are the government department have denied the application for the right to use Luke the Nuke Littler to trade due to a raft of issues with his application.
He has now been given six months to remedy the problems after the “total refusal” ruling.
The Warrington whiz has failed to supply a correct email address, confirm his identity or appoint a US legal team to mastermind the application.
He also needs to clarify the trading classes of goods he wants to be able to flog using the moniker.
Luke has been told: “Notice of Provisional Full Refusal. The USPTO must receive applicant’s response within six months of the date on which the notification was sent.”
This will prevent bootleggers from using his moniker and cashing in on his fame. The application is being considered by lawyers at the government agency.
Luke already has similar trademark protection in the UK.
One expert told us: “A trademark legally protects a brand by distinguishing its goods or services from those of others.
“It grants the owner exclusive rights to use the mark in connection with specific goods or services and allows them to take legal action against those who infringe upon those rights. Essentially, a trademark acts as a badge of origin, helping consumers identify the source of a product or service.”
Luke, now 18, scooped £200,000 in prize money after making it through to the final of the World Darts Championship in 2024.
Littler was defeated 7-4 by world number one Luke Humphries at Alexandra Palace in London.
He is now the reigning world champion after lifting the trophy in January.
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