Luisa Zissman fired up her followers when she revealed she had smashed her childrens’ iPads because they were making them ‘devils’ in a controversial post.
The former Apprentice contestant, 38, sparked debate as she explained she wants to focus on ‘sports and family’ rather than her kids racking up hours of screen time.
The mother of three posted a picture of the broken device on her Instagram grid, as she candidly explained she had gotten so angry she’d cracked the screen.
Alongside the photos, she wrote: ‘I could pretend it’s all roses and sparkles but today the kids p***** me off so much I smashed their iPads up in front of them!
‘No more tech for us, it destroys their brains, creates little monsters and makes them devils. More sports, more family time & more discipline loading!’
The post received a divided response with some arguing that breaking the expensive piece of technology – which currently retails from £329 – was a waste of money and she should have tried other forms of discipline first.

Luisa Zissman fired up her followers when she revealed she had smashed up her childrens’ iPads because they were making them ‘devils’ in a controversial post

The former Apprentice contestant, 38, sparked debate as she explained she wants to focus on ‘sports and family’ rather than her kids racking up hours of screen time


The mother of three posted a picture of the broken device on her Instagram grid, as she candidly explained she had gotten so angry she’d cracked the screens

One critic explained: ‘This upsets me. People save so hard all year round to purchase these devices for their children. What’s to say in a few months time you will be purchasing them again. And it’s great, you can, you also work hard for your money, I don’t dispute that one bit.
‘However you won’t blink the an eye at the expense – maybe try using a bit more discipline and using the parental controls provided on the devices would have been a better and more economical approach.’
Another person queried: ‘That’s surely going to traumatise them?’, with Luisa defiantly responding: ‘That’s the point Rachel! Gentle parenting has exited this chat’.
One other suggested Luisa was going about things the wrong way because destroying their belongings will not teach them to respect them.
They said: ‘There are even charities that take old/unwanted tech to give to families in need! Destroying them does not teach them the lesson of respecting their things! They will end up being spoilt and ungrateful!
‘Also what kind of example is she setting by showing that much aggression and frustration.’
More people said: ‘Unfortunately I think it teaches them no value for money because they will now think it’s ok to smash up expensive things’ and ‘You want to teach them discipline by smashing their iPads up in front of them?’
Luisa saw the funny side of someone labelling her ‘unhinged’ and told them ‘they hadn’t been around long enough’, if they hadn’t already realised.






The post received a divided response with some arguing that breaking the expensive piece of technology – which currently retails from £329 – was a waste of money and she should have tried other forms of discipline first

When asked why she didn’t just confiscate them, Luisa said:’ I wanted them to see them being destroyed and knowing getting them back was not an option!’

Luisa saw the funny side of someone labelling her ‘unhinged’ and told them ‘they hadn’t been around long enough’, if they hadn’t already realised
When asked why she didn’t just confiscate them, Luisa said:’ I wanted them to see them being destroyed and knowing getting them back was not an option!’
While there was certainly many who thought it was a bad decision, others wholeheartedly supported Luisa’s choice – even saying they’d done the same.
One said: ‘Ziss, I done the same! Snapped it in half and put it in the bin! This household is not a democracy and I do not negotiate with children!’
Luisa replied: ‘THANK YOU! Someone sensible!’
Another follower said: ‘This is what I feel like doing and then I remember I’m poor and won’t be able to replace them when I need five minutes peace.’
Later reflecting on the response her post had got, Luisa said: ‘Wow so many triggered people and differing opinions on this post – actually didn’t expect the reaction.’
She also added a question box, which said: ‘Why do you care so much?’
This isn’t the first time Luisa has sparked controversy in recent weeks, as she also launched a scathing attack on critics of her latest bikini snap.

She shared a picture of one of the iPads which was bent and smashed

While there was certainly many who thought it was a bad decision, others wholeheartedly supported Luisa’s choice – even saying they’d done the sam

One person branded Luisa a ‘legend’ for her actions

Later reflecting on the response her post had got, Luisa said: ‘Wow so many triggered people and differing opinions on this post – actually didn’t expect the reaction’

Luisa recently launched a scathing attack on critics of her latest bikini snap
She shared a selfie showing her posing in a two-piece while on holiday, leading to comments regarding her weight, with one user branding the star ‘unhealthy and very malnourished’.
Following a barrage of criticism, she hit back at the ‘skinny shamers’, as she raged about the fact that the NHS is being drained by obesity and insisted she is ‘strong and healthy’ despite accusations from followers.
In her attack, she penned: ‘Imagine I went round calling of you biscuit eating McDonald’s loving lazy people fatties’ and insisted her body is the result of ‘energetic, health and mostly clean living’.
In a further display of defiance, Luisa wrote: ‘If you got off your as*es and stopped shoving sh*t in your mouths you wouldn’t be as fat and fat wouldn’t be normal. Just because the majority of people are overweight does NOT mean it’s healthy.’