PREMIER LEAGUE fans have ripped into Chelsea’s new front-of-shirt sponsor after noticing it during their mammoth clash with Arsenal.
The Blues are wearing the updated kit for just the second time since confirming a deal with AI company IFS last month.
They didn’t find great fortune in the new outfit on its debut, falling to a 1-1 draw with relegation-bound Burnley at Stamford Bridge.
And things got off to a rough start against the league leaders as well, with fans immediately taking to social media to voice their distaste for the new logo.
One fan even compared the look to that of a knock-off team kit from the video game series Pro Evolution Soccer (PES).
They said: “Chelsea’s shirt sponsor looks like it was made on PES.”
Another fan joked: “What da hell is that Chelsea sponsor?”
A third fan said: “Bruh not all sponsorship deals should be accepted… Chelsea sponsor logo does not fit the shirt aesthetic at all.”
And a fourth fan added: “This Chelsea sponsor is hideous ngl.”
Chelsea have not had a permanent front-of-shirt sponsor since 2023, when they ended their relationship with telecommunications company Three.
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They have had short-term deals with Infinite Athlete and Damac since.
And IFS, stylised as IFS.ai on the kit, will occupy the front of Chelsea’s shirt until the end of the season.
But despite the logo being removed from the front of the shirt in summer, the club and company will maintain a partnership until 2028.
Chelsea will then be back in the market for a front-of-shirt-sponsor, with BBC Sport reporting that they are hoping for a figure in the region of £65million per year for the spot.
