ALDI has unveiled its Christmas advert for the year and Kevin the Carrot has made a grand return in order to ask an all important question.
The much-loved character is back on our screens for the tenth year – this time in three festive episodes.
The teaser will go live tonight, with the advert hitting TV screens for the first time from 8:15pm.
In the ten second festive film Kevin appears outside Katie’s door with his beloved companion Caulidog.
Eagle eyed fans will be able to spot the giant engagement ring attached to its collar.
As the camera pans Kevin can be seen holding a large white cue card, which says the words: “To me, you are 24 carat.”
Read more on Christmas ads
As he lifts the sign he reveals the message: “Marry Christmas?”
The scene recreates the iconic moment in Love Actually when Mark confesses his love for his best friend’s wife while standing outside her front door.
In the scene he holds cue cards, one of which reads: “To me, you are perfect.”
Kevin and Katie’s story will continue in the next two adverts, and shoppers will have to wait to see if Katie says the all-important three-letter word.
The next two episodes will be launched during the festive season, although Aldi has not confirmed a release date.
Julie Ashfield, chief commercial officer at Aldi UK, said this year the supermarket is focusing on the idea that love is at the heart of the festive season.
She said: “We know how much our customers adore Kevin, and this year, to mark his 10th anniversary, we wanted to bring an extra sprinkle of magic and romance to his story.
“We can’t wait for everyone to join Kevin and Katie on their journey and see what other surprises we have in store.”
Aldi Christmas adverts through the years
Aldi often bases its Christmas adverts around popular festive films.
Last year’s advert was inspired by the Mission Impossible franchise.
In the advert festive spirit is stolen and it’s up to Kevin and Katie to get it back.
Meanwhile, in 2023 Kevin visited William Conker’s magic Christmas factory, a reference to Charlie and the Chocolate Factory.
Plus, in 2022 the budget supermarket’s advert was based on the popular Christmas film Home Alone.
It followed Kevin taking on burglars after being left alone while his family went abroad.
The year before that viewers saw footballer Marcus Rashford star as a radish alongside Kevin.
The animated advert followed the story of Ebanana Scrooge in the style of A Christmas Carol.
Plus its 2020 advert was based on the classic film Top Gun.
Aldi is not the only retailer getting in the festive spirit.
Debenhams has already unveiled its Christmas advert, which stars Olivia Attwood, Peter Crouch and Judi Love.
Meanwhile, the BFG returns in Sainsbury’s Christmas advert.
It shows the friendly giant and his new sidekick Annie, a real Sainsbury’s staff member, delivering a family’s Christmas food shop.
Aldi at Christmas
Aldi’s Christmas range has landed in stores and it includes a range of goodies.
Some of the standout items include Specially Selected Wagyu Tomahawk steak, which costs £24.99 per kilo and on sale from December 19.
As well as the traditional 1.8kilo Specially Selected Slow Cooked Turkey Crown landing in stores on the same date.
Also arriving on shelves is the new 377g Specially Selected Sweet Caramelised Biscuit and Cinnamon Tear and Share Bread which is on sale from December 6 for £2.99.
The store will also have a range of Special Buys on offer in the run-up to the holidays including a Paddington Bear toy, which is available to buy from November 7.
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