The Ibiza Final Boss is set to be the next Halloween costume trend as outfits of the viral sensation have already started to appear online.
Jack Kay, 26, became an internet celebrity after he was filmed ‘cutting shapes’ on the party island with a gold chain, sunglasses and a baby pink cup in his hand.
When he first appeared on phone screens around the country last week, many were shocked to discover his locks were not in fact a hat.
The hairstyle, coupled with his shades, gold chain, man bag and huge build, became an instantly shareable hit.
Now fancy dress shops have already started to stock costumes to allow people to share Kay’s iconic look.
The costumes include a stick on wig and goatee alongside accessories including the gold chain, sunglasses .
They have already appeared on Ebay and Amazon.
The product description for the costume on Amazon reads: ‘Transform into the ultimate party legend with our Adults Ibiza Final Boss Costume Accessory Set – perfect for festivals, fancy dress events, and unforgettable nights out.
The Ibiza Final Boss is set to become the next viral Halloween trend this year, with costumes already on sale
Jack Kay has become an internet celebrity after appearing on a video dancing in Ibiza
‘This hilarious and bold kit includes a sleek black bob wig, stick-on goatee, chunky gold chain, and a pair of cool black shades to give you that over-the-top VIP look.
‘Whether you’re hitting the dance floor, hosting a themed party, or standing out at a stag do, this costume set is guaranteed to get laughs, photos, and attention.
‘Comfortable to wear and easy to assemble, it’s ideal for quick and impactful transformations without the fuss of a full costume.
‘Pair it with your favourite outfit to complete the larger-than-life character, or go all-in for a head-turning Ibiza boss vibe.
‘Designed for adults, this fun and versatile set works for club nights, summer festivals, birthday parties, or any event where you want to be the centre of attention.
‘Step up, own the room, and let the final boss energy flow.’
The costume is up for sale for £14.99 on Amazon.
The raver has already held talks with ITV2 bosses about featuring in the next series of Big Brother, according to The Sun.
An Ibiza Final Boss costume is available on Amazon, featuring a beard, wig, gold chain and sunglasses all for £14.99
Footage of ‘Ibiza Bob’ Jack Kay (pictured) went viral last week as he was filmed donning a gold chain and pair of sunglasses with a baby pink cup gripped in his hand
Like other overnight viral stars such as ‘Hawk Tuah girl’ Hailey Welch and ‘Salt Bae’ Nusret Gokce, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities.
Brand and culture expert Nick Ede told the Daily Mail that the ‘Final Boss’ of Spanish party islands stands to earn six figures in the next 12 months alone – between nightclub appearances both at home and abroad and potential brand deals.
And he added that Kay’s masterstroke move of signing with top talent agent Dave Read would steer him well. Read and his talent agency Neon Management are credited with making reality star Joey Essex a millionaire.
Mr Ede said: ‘It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while.
‘He’s a living caricature. People don’t really look like that but he is exactly what you think people who go to Ibiza should look like and be like. It’s actually crazy.’
Kay, who shared a photo of his ‘fresh trim’ last week on Instagram, is likely to enjoy the attention of brands, nightclubs and celebrities all keen to be associated with him for some time to come, Mr Ede said.
He continued: ‘He’s off doing nightclub appearances in Ibiza and I can see him doing others around Europe, being sent around by cheap holiday companies to promote their resorts.
‘Then, 100 per cent, he’ll do nightclub appearances in the UK and that’s really lucrative. You can do four or five of them a night.
A fan said on their encounter with Mr Kay that they ‘thought it was Charlie Sloth with a syrup’ – Sloth being a British DJ and TV presenter
In one viral video, Jack Kay can be seen wearing sunglasses and gold chain – pulling out dance moves from under his belt as a mate puts his arm around his neck
‘That’s going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money.
‘That’s how people on TOWIE made their money. It wasn’t through the show: it was through their nightclub appearances.’
It was revealed this week that Kay held a party at a €9million villa in Ibiza at the weekend – with one of the dwarves who was at Lamine Yamal ‘s controversial 18th birthday party in attendance.
Kay threw a party at the villa with a dwarf who had been dressed up to look like a ‘mini’ version of him, including a bowl cut wig.
‘The final boss and the mini boss out tonight, see you soon,’ Jack wrote below a video of the pair dancing at the property.
The entertainer, Juan Alberto Duaso, was one of five dwarves hired for Barcelona star Yamal’s birthday party last month.
Their presence at the football star’s bash sparked a huge backlash after it was denounced by a disabled rights group, who began legal proceedings against Yamal’s team.
In response, the Spanish government toughened laws for hiring people with disabilities, including dwarfism, which make it illegal to ‘humiliate’ or ‘mock’ them for entertainment – with fines now reaching as high as €600,000.
‘Ibiza Final Boss’, real name Jack Kay, hosted a party at a €9million villa in Ibiza on Sunday
It is unclear whether Duaso was an entertainer or a guest at Kay’s party
The previous night, on Saturday, Kay invited 100 of his fans to the Blue Stone Villa for a ‘huge party’
A night earlier, on Saturday, Jack, 26, invited 100 of his fans to the villa for a ‘huge party’, which featured sets from popular DJs Deniz Menendez and Rsquared.
In one picture from the bash, a vape-clutching Jack is seen posing for a picture next to a blonde beauty in a fitted leopard print top, while a group of young women flank his right side.
Other clips shared by his friends show the internet sensation dancing while sporting his trademark black glasses, bowl haircut and fitted vest.
The videos showed how one of the rooms in the villa has been repurposed into a mini nightclub, complete with strobe lighting, a DJ booth and a bar.
It was also reported last week that Kay is fighting to save his relationship to his model girlfriend – after she unceremoniously dumped him as he partied on the White Isle.
Alisha, 23, a debt collector, from Co Durham, is said to have been so angry with Mr Kay raving in Ibiza she dumped him before footage spread online and propelled him to viral stardom as the ‘Ibiza final boss‘.
They have since reconciled, but a source close to Mr Kay said he was ‘skating on thin ice’ over his partying ways.
A friend of Mr Kay’s told the Daily Mail: ‘Alisha called it off when Jack went to Ibiza with the lads.
The young party-goer who became an internet sensation for his Lego-style haircut while dancing in Ibiza is fighting to save his relationship to his model girlfriend – after she unceremoniously dumped him as he partied on the White Isle
Alisha, 23, a debt collector, from Co Durham, is said to have been so angry with Mr Kay raving in Ibiza she dumped him before footage spread online and propelled him to viral stardom as the ‘Ibiza final boss’
‘They’d been together for almost a year and he was living at her place but things hadn’t been right for months.
‘His car is still on her drive, she threw all his clothes in the back of it. She doesn’t want him around anymore.
‘She’s had inklings that something was not right for a while. She just wants to wash her hands of him.
‘Alisha is so beautiful. No one is quite sure what she saw in him.’
The friend added: ‘It’s hard to believe that he’s been branded the super king of Ibiza – the final boss – when she’s been left on her own back here.’
When Mr Kay sprung to viral fame after being filmed dancing on the party island, donning a gold chain and baby pink cup, Alisha revealed herself publicly as his girlfriend.
She shared a series of TikTok videos captioned ‘POV (point of view) ya boyfriends now known as Ibiza final boss’.
In the clips, blonde-haired Alisha was seen cuddled up to Mr Kay, with him kissing her on the cheek.
An AI-generated meme depicts Kay as a Lego minifigure – complete with pink cup and appropriately plastic barnet
An ‘Ibiza starter pack’ meme shows Kay’s distinctive gold chain, sunglasses, black vest – and of course, the haircut
An AI-generated meme depicting Kay as an action figure – complete with thinning hair on top
However, the friend claimed that Alisha had only posted the video ‘to boost her TikTok’ and that she had already handed out her marching orders.
She has subsequently deleted her presence on social media after Mr Kay’s sudden fame.
A holiday firm has also sought to capitalise on the craze with a hilarious advert centred on the trim.
Big business is piling in on the trend – with On The Beach unveiling two adverts featuring the haircut disguised as an umbrella pole on an idyllic beach, in the hopes of enticing ravers to attend Ibiza’s closing parties in September and October.
The ads include the hilarious lines such as: ‘Hastings to Ibiza from £295pp, Haircut not included’ and ‘Face the Final Boss, Ibiza from £295pp’.
Spokeswoman Zoe Harris said: ‘If Jack’s “Ibiza final boss” barnet can turn heads faster than a DJ drops the bass, then it will certainly get people’s attention on advertising boards.
‘The famous mop is now being used to sell our incredible deals to the closing parties in September and October. That’s trimmed down prices for holidays that are a cut above the rest.’
She added: ‘Ibiza is such a popular spot for Brits and we have no doubt that this viral moment will lead to more people booking to go out to throw some shapes on the many dancefloors across the island.’
On the Beach has unveiled new adverts featuring the haircut disguised as a parasol on an idyllic beach – cashing in on the meme
The muscular champ is covered in tattoos and sports bright white teeth as he dons the iconic bob
On the day the Ibiza Final Boss went viral on social media, bookings to the island rose by 48 per cent day on day – and On the Beach told of expecting a further increase as attentions turn towards closing parties.
Kay’s own social media following has exploded, with his TikTok account – labelled ‘IBIZA FINAL BOSS’ – picking up almost 20,000 followers, while a newly created Instagram has 27,000.
Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again.
Travel firms have offered him holidays, while Gary Lineker’s clubbing-obsessed brother Wayne – who owns club O Beach – has asked him to get in touch.
