JOHN Lewis has launched its Black Friday sale an entire month early, giving shoppers the chance to grab up to £300 off top tech, home and beauty buys right now.
The early deals are live, both online and in stores, meaning bargain hunters can beat the usual November rush and get their Christmas shopping sorted well ahead of time.
Shoppers can enjoy up to £300 off Samsung and LG TVs, with the retailer also knocking hundreds off its premium Sony Bravia range.
The Sony Bravia 8A 55-inch OLED HDR 4K Ultra HD Smart Google TV is down by £500 to £1,299 (was £1,799), while the larger 65-inch version is reduced by a massive £700, now £1,699 (down from £2,399).
Both come with free delivery when you use the promo code at checkout.
If you’re after something to elevate your mornings, there are big savings on De’Longhi coffee machines, with up to £260 off models including the Magnifica Evo Next, now £399 (was £599.99), and the La Specialista Arte, reduced to £399.99 from £529.
Beauty fans are also in luck, with 20 per cent off Chanel and Tom Ford fragrances, including popular picks such as Coco Mademoiselle and Allure Eau de Parfum.
There are also offers across ghd styling tools, with up to £100 off selected hairdryers and straighteners.
A John Lewis spokesperson said the retailer aims to help customers “get the best value ahead of the busiest shopping season of the year.”
The department store’s early launch is part of a growing trend among high street and online retailers bringing forward major discounts.
It comes as shoppers look to spread the cost of Christmas and avoid the stress of last-minute spending.
Experts say early sales like this are likely to attract huge demand, especially on high-end tech and beauty products, which traditionally sell out fast once Black Friday officially begins.
John Lewis, known for its “Never Knowingly Undersold” promise, has been price-matching competitors to make sure its customers get the best possible deals.
The retailer’s early event includes thousands of discounts across tech, home, beauty, and fashion, with new offers expected to be added in the run-up to November’s main sale period.
With stock already selling quickly, shoppers are being urged to move fast before the biggest deals disappear.
Elsewhere, Amazon has also started dropping early Black Friday deals, with big reductions across Echo smart devices, Fire TVs, and Ring doorbells.
The online giant is expected to roll out fresh offers every few days throughout November.
Currys has joined in too, slashing prices on laptops, gaming consoles, and kitchen appliances, while Argos has early discounts on toys, homeware, and fitness gear.
Boots is offering up to 50 per cent off selected beauty and fragrance lines, including brands such as Clinique, Fenty Beauty, and Dyson hair tools.
Meanwhile, Very and AO.com have unveiled their own pre-Black Friday promotions, cutting the cost of smart TVs, vacuums, and gadgets, with many deals including free next-day delivery.
