Jaguar Land Rover has threatened to sue National Rail over its use of ‘rover’ and ‘ranger’ on its tickets.
The Indian-owned car manufacturer has handed the Rail Delivery Group, which is responsible for the National Rail website, a cease and desist letter.
In the correspondence, they have instructed the company to stop using the terms ‘ranger and rover’ for its tickets, claiming it infringed on the ‘Range Rover’ trademark.
Now, in a memo seen by The Telegraph, train firms are being instructed to remove any reference to ‘ranger and rover’ on their website.
It confirmed the carmaker had objected to the use of both terms, and was considering getting in touch with rail firms who were using the phrase.
However, the RDG has told train companies they could use the phrase ‘ranger tickets and rover tickets.
According to the memo, they claimed Jaguar Land Rover had vowed not to hit retailers with cease and desist letters if they used the amended names.
Rover tickets, which gives travellers unlimited rail travel for a week, existed a decade before the Range Rover was created.
Jaguar Land Rover has threatened to sue National Rail over its use of ‘Rover’ and ‘Ranger’ on its tickets (stock image)
The Indian-owned car manufacturer has handed the Rail Delivery Group, which is responsible for the National Rail website, a cease and desist letter
Now, in a memo seen by The Telegraph, train firms are being instructed to remove any reference to ‘ranger and rover’ on their website (stock image)
British Rail introduced the original All-Line Rail Rover and cost £15 for a second class ticket, which nowadays would be the equivalent to £304, according to Bank of England inflation figures.
Currently, seven-day All Line Rover second class tickets come with a £650 price tag.
According to Land Rover Ireland, the first ever Range Rover revealed to the world in 1970.
A Rail Delivery Group spokesman said: ‘We are confident that our practices have always complied with intellectual property law and were happy to work with Jaguar Land Rover towards a resolution.
‘After being made aware of a trademark query by JLR, we worked closely with them to make a minor change to how we describe our Ranger tickets and Rover tickets.’
MailOnline has approached both National Rail and Jaguar Land Rover for comment.
It comes shortly after, US President Donald Trump claimed Jaguar Land Rover is in ‘absolute turmoil‘ after the company’s ‘totally disastrous woke’ rebrand.
Earlier this month, Trump labelled the British car maker’s recent advert, which featured brightly dressed models, as a ‘total disaster’ and ‘stupid’.
Trump was scathing of Jaguar as he compared the firm’s fortunes to those of clothing brand American Eagle in a rant on his social media platform Truth Social.
‘Sydney Sweeney, a registered Republican, has the “HOTTEST” ad out there. It’s for American Eagle, and the jeans are “flying off the shelves”,’ he wrote.
It comes after Donald Trump claimed Jaguar Land Rover is in ‘absolute turmoil’ after the company’s ‘totally disastrous woke ‘ rebrand
The US President labelled the British car maker’s recent advert, which featured brightly dressed models (pictured), as a ‘total disaster’ and ‘stupid’
The advert features boldly dressed fashion models in bright primary colours alongside slogans such as ‘break moulds’ and ‘create exuberant’
Jaguar’s sales have plummeted after the legendary British car marque’s ‘woke’ rebrand left fans outraged (pictured is the new Jaguar Type 00 concept motor)
This is the new Jaguar logo – a roundel made up of the letter ‘J’ that looks the same both ways up
‘Go get ’em Sydney! On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned, and the company is in absolute turmoil.
‘Who wants to buy a Jaguar after looking at that disgraceful ad. Shouldn’t they have learned a lesson from Bud Lite, which went Woke.’
Trump ended the post by saying that ‘being woke is losers’.
In July, the firm’s CEO Adrian Mardell announced he would be retiring at the end of the year.
Mardell, 64, has been at the company for more than three decades including the last two years as chief executive during one of the most transformative periods in the firm’s recent history.
Arguably his biggest involvement has been his role in Jaguar’s controversial ‘woke’ rebrand and shift to an electric-only premium car brand from 2026.
In July, JLR said it was axing 500 management roles, which are going as part of a voluntary redundancy programme for managers in the UK.
A spokesman said: ‘As part of normal business practice, we regularly offer eligible employees the opportunity to leave JLR through limited voluntary redundancy programmes.’
