Jaguar Land Rover (JLR) customers eagerly awaiting the arrival of the firm’s next electric car will have to wait longer than they thought after reports emerged that the company had delayed its new luxury battery model.
With a waiting list of 62,000 customers ready to drop a serious amount of money on the new all-electric Range Rover already, Britain’s biggest car maker has pushed back the SUVs launch to allow more time for additional testing… and in the hope that electric car demand will soon pick up.
Having previously states the Range Rover Electric will be in showrooms by the end of this year, JLR has written to customers to tell them that deliveries will not start until next year, the Guardian has reported.
The wording on the company’s website has also been updated to reflect the postponement.
And it’s not just the Range Rover Electric that is being delayed; two models set to ring in Jaguar’s all-electric future have also been pushed back several months’ including the production version of the controversial Type 00 concept originally penciled to arrive in August next year.
JLR has told us that its ‘plans’ are ‘flexible’, saying that models will be launched ‘at the right time’ but has doubled down on its commitment to a 2030 deadline where it will offer electric versions of all its cars.
And yet shifts in launches won’t be the only change for Range Rover customers as JLR has revealed a new logo for its premium SUV models – the first time Range Rovers will get a unique motif since the original car debuted in 1970.
The Range Rover EV will not arrive until 2026 now, with customers informed via email. JLR has refused to comment on model launches but has said its plans are ‘flexible’
When we contacted JLR, it declined to comment on specific model launch dates.
However, it has been reported that the launch of the electric Range Rover Velar could also be pushed back from its scheduled debut in the middle of 2026.
New model delays are not uncommon, with many manufacturers postponing dates to make sure launches align with the market.
This is especially true with EV launches, with shifts in customer demand resulting in car makers scaling back ambitious electric-only targets.
A JLR spokesperson told This is Money: ‘By 2030 JLR will sell electric versions of all its luxury brands.
‘Our plans and vehicle architectures are flexible so we can adapt to different market and client demands.
‘We are committed to the highest standards of design, capability and quality, and we will launch our new models at the right time for our clients, our business and individual markets.’
The Range Rover Electric is part of JLR’s promise to provide an electric version of all its car by 2030
The controversial advert to launch the rebrand features boldly dressed fashion models in bright primary colours alongside slogans such as ‘break moulds’ and ‘create exuberant’
A still from Jaguar’s ‘copy nothing’ rebrand advert – which was criticised for featuring no cars
A source told the Guardian that the delay will work in JLR’s ‘favour’ financially because it will allow the brand to continue to sell its luxury petrol and diesel hybrid cars for longer.
It could also make sales in the US easier as Trump’s administration is currently trying to discourage a move to electric cars across the pond.
The US is JLR’s biggest market, and the company has seen a sharp slide in sales in the past three months after temporarily having to pause exports at the same time Jaguar sales are on ice for a year.
In 2024 Jaguar created waves when it completely transformed its brand identity, revealing a ‘Copy Nothing’ advert that showed no cars, ditching its big cat logo and then unveiling the Type 00 GT vision concept EV with its ‘digital detox’ interior and ‘exuberant modernism’ exterior design.
Last week JLR announced 500 managerial jobs will be cut as part of ‘a normal business practice’.
It comes off the back of retail sales sliding by 15.1 per cent to 94,420 units over the three months to June. Meanwhile, wholesale sales dropped by 10.7 per cent to 87,286 units compared with a year earlier.
The new Range Rover motif will not replace the current version but will appear when the ‘familiar Range Rover device mark does not fit’ JLR says
The new Range Rover logo
It’s not just launches and jobs that are changing at JLR.
A new Range Rover motif will arrive for the first time in 35 years – sort of.
The new emblem was presented to investors at a behind-closed-doors meeting in recent weeks.
It features a pair of mirrored ‘R’s in Range Rover’s trademark minimalist, wide-set font.
It comes almost a year after sister brand Jaguar unveiled its own rebranded logos to mark its transition to an all-electric premium car maker.
However, JLR has said that this is not a replacement for the Range Rover emblem and instead an alternative mark.
JLR commented: ‘The Range Rover Motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate.’
