While the number of Brits interested in moving to Dubai is at an all-time high, some expats have warned that the warm climate, tax-free income and luxury standard of living isn’t quite the paradise it sounds.
Fears over job insecurity, poor work-life balance, oppressive heat and lack of culture are just some of the downsides that have made Brits consider their decision to relocate.
However, Kelly Lundberg who has lived in Dubai for 22 years after falling in love with the city when she started working as an air hostess for Emirates, says that those who can’t hack life in the UAE are approaching it the wrong way.
After moving to Dubai, she launched a personal styling business, working with celebrities and royalty and has collaborated with the world’s biggest brands, from Chanel to HSBC, but insists that there’s more to the emirate than just being a ‘glitzy playground’.
‘Having grown up in Edinburgh, and lived in Dubai for 22 years, I’ve been lucky enough to experience the best of both worlds,’ she told MailOnline.
‘So I can say with absolute certainty that those who see Dubai as little more than a glitzy sun-drenched playground for the ultra-rich aren’t looking hard enough at what this beautiful emirate has to offer.
‘And as for the influencers announcing their departure, calling the city “soulless”, while bemoaning how they thought they’d be better off, I’d beg to differ. Perhaps they didn’t look beyond the brunches and the Burj.
‘For those who are open-minded, Dubai offers opportunities that are hard to match anywhere else in the world right now. And I’m not alone in this thinking.

Kelly Lundberg has lived in Dubai for 22 years after falling in love with the city when she started working as an air hostess for Emirates when she was 21,

Kelly said that for those who are open-minded, Dubai offers opportunities that are hard to match anywhere else in the world right now

Sinead Clifford shared on TikTok a video about departing the UAE city
‘There are an estimated 240,000 UK expats now calling the city home, the interest from Brits has surged by more than 400 per cent in the past five years.
‘While it might be the attraction of tax-free salaries, sun-drenched skyscrapers and sipping mocktails in a rooftop pool that lures them here, it’s the better way of life that makes them stay.
‘For those who’d suggest otherwise, I’d strongly argue that they’re doing Dubai wrong! Here’s why…
‘No culture’ is just lazy commentary
This one makes me chuckle. Culture isn’t missing from Dubai. With around 200 nationalities it’s brimming with culture. No, of course, you won’t find little cobbled streets or cosy Sunday roasts at a local pub. But you will discover Emirati heritage tours, art exhibitions at Alserkal Avenue, poetry nights, African drumming workshops, and cuisine from every corner of the world.
Dubai is a young city, but because its cultural expression isn’t steeped in history like a ‘traditional’ European culture, it gets dismissed. Emirates Literature festival attracts the biggest authors from all over the world and Art Dubai has been a staple on the calendar for nearly 20 years.
Culture here is layered, you just need to lean in and explore it. And if you still crave that Sunday roast? There are plenty of places that’ll help you to tick that box.

Kelly has become a leading brand expert, working with names such as Chanel and HSBC
Job insecurity? That’s everywhere
Let’s not pretend the UK job market is a beacon of stability right now. The reality is that job insecurity is a global issue – whether you’re in the UK, the US or Dubai. Yes, Dubai’s market moves fast and expects results – so if you’re not up for a challenge, it might not be the place for you. But it also rewards initiative, innovation and entrepreneurship in ways I rarely see elsewhere. In my 22 years of coming in and out of the city, I’ve watched cabin crew become CEOs, mums launch six-figure businesses, and people reinvent themselves entirely. It’s a city that encourages business – offering significant tax advantages and a business-friendly environment compared to the UK.
Work-life balance is a choice, not a location
I run my own business and my health is a priority because without it, I don’t have a business. Work-life balance exists in Dubai. But, just like anywhere in the world, you need to be intentional about setting boundaries.
With a tax-free income, you get to keep more of your salary, to spend as you like on travel, passions or hobbies. Many companies are embracing flexible working hours, and there is no shortage of gyms, yoga studios, outdoor parks, along with beaches. And, I haven’t touched on it yet, but the weather – that sunshine really makes all the difference.
I’ve done my fair share of treks to the gym battling against the freezing Scottish rain, and let’s just say I much prefer to wake up to guaranteed hot or warm weather. It means you really can make the most of your free time. Dubai’s transport network is world-class (no more ‘wrong sort of leaves on the line’ causing delays). And when it comes to families, there’s a wealth of activities from theme parks to museums.

Kelly said that those who think Dubai lacks culture are not looking in the right places
Extremely high standard of living
You really can’t fault Dubai when it comes to the standard of living. And it can be a shock to return to the UK and see the alternative. The city has beautifully luxurious amenities, world-class healthcare, excellent schools, and a huge variety of leisure activities.
Dining out? Each and every eatery takes pride in its food – I’ve never once had to complain in a restaurant or send something back. Something that’s a regular occurrence in the UK! And it’s more affordable too.
Then there are the beaches, the hotels, the spas – and the proximity to other incredible destinations. I just got back from a weekend break to the Maldives with friends – the flight cost the same as flying from Edinburgh to Spain. And it has one of the lowest crime rates in the world.
Healthcare isn’t free – but it’s fast and premium
Let’s talk about the NHS elephant in the room. No, Dubai doesn’t offer free healthcare – but neither do lots of countries. Expats need to pay medical insurance – which is around £1,300 a year. While the system isn’t perfect, it is much more efficient than in the UK. Appointments are easy to get, including with specialists, and I’ve heard of surgeries being carried out with just a wait of a few days, rather than months in the UK.
Yes, there are reports that the quality of care can vary, but with top-notch medical technology and highly qualified specialists in Dubai, I know which waiting room I’d rather be in. It’s a different system. Plan for it and you’ll be fine.
Yes, it’s expensive – but so is London
There’s no denying the cost of living in Dubai is high. The difference? No income tax. But – and this is key – rent or school fees are often paid in one or two big cheques a year, which can be a shock if you’re not prepared. It’s not about how much you spend, it’s about how you plan. And yes, alcohol is heavily taxed but if you don’t drink or go out much, you’re already winning.
Sure, some people live beyond their means here – just like anywhere. Others save, invest and build wealth. It’s all down to personal choices.
Transient friendships? Yes and no
People say Dubai friendships are fleeting. But I met one of my best friends the week I arrived and she’s still here. Another close friend left a decade ago, and we still meet up all over the world. Making friends as an adult is tough everywhere – it’s not about the location, it’s all about effort.
Expats are always looking to connect, so friendships can form quickly. People are always up for coffee, brunch, a walk or a get-together. And while some say Dubai is ‘superficial’, I can only speak from my own circle – hardworking, impact-driven business owners. If that’s superficial, I’ll take it.
My biggest grumble? The traffic!
Let’s not sugar-coat it – traffic in Dubai can be a real nightmare. But so is driving in any other major city. The RTA is actively working on improvements from more public transport and dedicated bus/taxi lanes to promoting flexible work hours. Progress is happening – maybe not quite as fast as I’d like, but it’s happening.
So after spending 22 years in both Dubai and Scotland, it’s safe to say that I love them both. There’s a comfort in home that no other place can have – whether that’s thanks to nostalgia or family. But would I give up Dubai to return to my roots? Not a chance.
So no, Dubai isn’t perfect – but where is? Every city has its quirks. But to call it worse than the UK? That’s not just short-sighted, it’s missing the point entirely.
Because if you came here expecting a carbon copy of home, you’re bound to be disappointed. Dubai doesn’t hand you the dream – it hands you the tools and the ideal environment. The rest is up to you to make it work.
So if you left thinking it was all style and no substance, I’d argue you weren’t really paying attention.
Dubai isn’t for everyone. But for those who get it – it can be everything.
Firmly in the opposite camp is YouTube influencer and relocation advisor Sarika Dubey told MailOnline how friends had been tempted from the UK to Dubai – while her sister made the choice to move there from India.

Luton-based YouTuber Sarika Dubey opted for the UK in contrast to her Dubai-based sister
Yet Mrs Dubey opted instead to settle in Britain, now living in Luton where she works in IT for a travel firm while sharing on the side online videos talking to people about their migration moves.
She highlighted feelings people have about lacking job security in Dubai, with ‘permanent settlement’ permission to remain long-term in the region being difficult to achieve for those arriving from elsewhere.
And there are also concerns that, despite the attractions of going untaxed, the ‘work-life’ balance can leave people actually feeling worse off overall.
People who had headed out to Dubai for a new life have also been sharing their experiences on TikTok, with many videos about then leaving the UAE prompting thousands of views and comments.
British influencer Izabelle Reid opened up on how she had been based in Dubai while working for the airline Emirates – only to decide on a move back to the UK after 16 months.
She told her 31,600 followers how the financial benefits had initially seemed a spur, adding: ‘I just viewed Emirates as an ability to save and travel with it being tax-free of course – that’s an amazing perk.
‘I had the best time, I visited places I never thought I’d get to see. I also made friends for life there. All in all I had a great experience but I never wanted to do it long term.
‘I always wanted to travel and this great opportunity came about – anyone getting out of you home town and you get that opportunity, then grab it.
‘The reasons I left? Personally, Dubai for me is not my favourite place in the world and I’m not really in a rush to go back.
‘I was travelling to all these amazing places such as Brazil, I think there’s such a big expressive culture and I feed off that energy and I feel excited – so when I was going back to Dubai, I felt there was an energy missing.
‘I felt a bit soulless. I was experiencing really high highs and, coming back from the whirlwind of it all, and feeling tired and homesick.
‘I miss my family. My sister got married in September. Everything fell into place at the right time.’
Izabelle, who told of taking up a new marketing role with a fashion firm, added: ‘I’m very excited for this new chapter.’
Another TikToker departing from the region has been Sinead Clifford, originally from Ireland, who told her 131,000 followers: ‘I’m leaving Dubai after two and a half years.
‘It’s my decision to go but it’s still obviously going to be bittersweet because I’ve built a life here.
‘When I came to Dubai I said I always going to be here but like anyone who moves to Dubai knows it’s very hard to leave after a year.
‘But I’m ready for something new and a new chapter.
‘It’s always been my dream to live in different cities across the world. I haven’t been home since last July so I’m definitely feeling like I need a trip home – I can’t wait to see family. I’m really emotional.
‘I’m really excited. I am trying to pack up my life at the moment, and sell stuff. I’m really excited for a new chapter.’
Disadvantages of life in Dubai compared to the UK have been outlined in a social media video by former Londoner and finance worker Lámidé Elizabeth.
She told her 32,000 followers on TikTok: ‘It’s been seven months since I moved to Dubai from London and while there are loads of pros of living here, here are some reasons you might not like living in Dubai.
‘Firstly, if you are a nature lover, if you love long walks in the park or just long walks in general, you like greenery, you like getting your 10,000 steps a day, you might actually hate living in Dubai.
‘The roads are definitely not built for walking. When I first came I tried to walk to places that were quite nearby and oftentimes the pavement would just stop and you’ll just basically be on the dual carriageways.
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‘In some months it’s just way too hot to walk outside for more than a couple of minutes.
‘I also miss that fresh air feeling that you get when you open the doors or open the windows, because here when you step outside it literally just feels like you’re stepping into a sauna.
‘In general, if desert conditions don’t suit you, then Dubai might not be the place for you.’
She also criticised public transport there, saying: ‘As a Londoner who is used to pretty good public transport systems, and who took public transport quite frequently, Dubai public transportation is not as well developed, it doesn’t go into all the areas.
‘And oftentimes it’s quite packed as well so a lot of people actually rely on taxis to get to most places or they’re opting for a car.
‘I don’t like driving and I can admit I take taxis practically every day and that can be quite pricey.’
Living costs in Dubai have risen 124 per cent since 2020, according to estate agents Knight Frank.
Some British expats are said to have been priced out as property is bought up by wealthy Russians after Vladimir Putin’s invasion of Ukraine in February 2022.
MailOnline analysed the cost-of-living across factors such as eating out, transport and clothing to compare London against the UAE city – which is seven hours by plane with prices from £284 for one-way flights and £361 for a round trip.
Data from the crowdsourced database Numbeo suggests a three-course meal for two people at a mid-range restaurant is £80 in London compared to £57 in Dubai.
But an imported 330ml beer is half the price in London, at an average of £5.25 compared to £10.93 in Dubai; while a cappuccino is £3.74 in London against £4.67 in Dubai.
A McDonalds meal is roughly the same, at £8 in London compared to £7.65 in Dubai.
An average basic utility bill for electricity, heating, cooling, water and garbage for an 85 sq metre apartment in London is £236.75 or £183.23 in Dubai.
However, internet access is significantly more in the UAE, with a minimum 60 mbps connection with unlimited data costing £80.97 in Dubai or £31.53 in London.
And while moving from Britain to Dubai has been a growing trend, it has also been claimed in recent months that UK expats are being priced out by Russians.
Since 2022, Russian nationals have bought up £4.8billion-worth of properties in Dubai that are either existing or being developed, according to economists with the EU Tax Observatory and Norway’s Centre for Tax Research.

Dubai is seen as attractive thanks to factors such as tax-free income and high-end restaurants

Sarika Dubey revealed why she wanted to live in the UK rather than the UAE
The UAE is also known for its ultra-strict laws, with an 18-year-old British man recently sentenced to one year in a Dubai jail for having a sexual relationship with a 17-year-old girl.
Marcus Fakana, of Tottenham, north London, was with his parents in the UAE from the end of August when a ‘holiday romance blossomed’ with another Londoner, who has since turned 18, the campaign group Detained in Dubai previously said.
After returning to the UK and seeing pictures and chats, the girl’s mother reported the relationship to Dubai police, who then arrested Mr Fakana at his hotel, it is alleged.
UK consular officials are said to be in regular contact with Mr Fakana, his family and his legal team, but the Government is not able to interfere in the judicial system.
Luton-based Sarika Dubey’s video interviews have included a recent chat with Osama Siddiqui about his decision to leave Dubai, having moved there from his native Pakistan, for the UK instead – setting up a new home in Hitchin, Hertfordshire.
He told her in the interview shared on YouTube by her 331,000-follower ‘Your Knowledge Buddy’ account, how he lived in Dubai for six years but felt ‘something was missing’.
The video clip is titled, ‘The Dark Side of Dubai Nobody Talks About: Why people are leaving Dubai (UAE)’.
He said: ‘When I saw the market crashing, people losing their jobs who had been working there for a long time – that was something that triggered something in me, ‘What is next?’
‘I had already changed job twice in six years, which is not a very good sign. One was because of Covid, the second was because the company was downsizing.
‘I wanted to move here – that was when I decided. Job security was the highest priority.
‘The feeling in Dubai was, this is not something permanent for us – we can’t really live there for a very long time, there’ll be the future when we’ll have to move somewhere else. That was very important for me.’
Mrs Dubey has now said to MailOnline: ‘The United Arab Emirates doesn’t provide a permanent settlement, however many years you’ve been in residence.
‘As long as you’ve got a job you can continue working there, but you can’t settle.
‘And the work-life balance is not great compared to the UK – you’re expected to work well beyond the 9-5 but with the same salary, no compensation.’
Oppressive summer conditions has also been cited as a turn-off, with Mrs Dubey saying: ‘ Many people enjoy the weather but there are months when they can barely survive in the heat.
‘It can be as high as 50 to 60 degrees. Even carrying your lunch from home to work, it’s likely to spoil.’
Her own sister has lived in Dubai for the past 10 years, extolling its benefits especially the tax-free lifestyle – but Mrs Dubey has been in Britain for the past decade instead.
She said: ‘My sister started her own company, she’s been running her own business but keeps needing to renew her visa to stay over there.
‘My uncle’s been there for more than 50 years but still has no permanent settlement – he’s in his seventies and he’s still doing a contractual job.
‘People are making huge savings because they’re not having to pay tax, let alone 40 per cent over here – you can afford a driver, you can afford someone coming to clean your house daily.
‘It depends what your end goals are. My sister had the opportunity to come to the UK but she chose Dubai – she’s making money and saving. She doesn’t mind about slogging more.
‘I’ve chosen differently. I want my mental health. I like my nine-to-five job.’
MailOnline told last month how, in contrast to those coming back to Britain from the UAE, doctors are spearheading an exodus from the NHS in the UK to Dubai, to enjoy tax-free bumper pay packets – while showing off their new lives on TikTok.
Medics are being encouraged to join the throng taking up newly booming health roles in the United Arab Emirates, where recruits can pocket up to almost £300,000 a year.
Specialist firms are touting for business as interest surges, offering advice on all the practicalities involved in making the lucrative move – which can involve starting salaries of £54,000, almost double UK equivalents between £26,000 and £30,000.
The UAE now has more than 40 public hospitals, compared to just seven back in 1970, prompting an enhanced recruitment drive for new GPs above all.
Online guides suggest health service employees can typically earn a starting wage of £4,400 per month, or £52,800 a year – with average earnings put at £9,000 monthly, £108,000 annually.
And consultancy roles can attract pay of £23,000 each month, tallying up to as much as £276,000 per year.
This amounts to even more than some advisors urging people to consider a move to the UAE who say salaries tend to be at least 20 per cent higher than equivalent offers in Britain, even before taking into account the tax-free circumstances.
The NHS pay scale for consultants, for 2024-2025, ranges from a basic salary of £105,504 when starting out to £139,882 for those with at least 14 years’ experience – so the top rate in Dubai can be nearly double.
Meanwhile, the average pay for employees across the health service here was £39,898 last November, according to the latest official figures – down by 0.8 per cent, or £328, compared to 12 months earlier.
The NHS workforce reached 1,368,655 that month, a three per cent increase – that is, 40,053 extra people – when contrasted with November 2023.
The British Medical Association’s jobs website currently advertises positions in Dubai for consultant cardiologists and consultant paediatricians.
The recruitment firm sharing the ads describes the UAE as a ‘dynamic and modern country located on the southeastern coast of the Arabian Peninsula which offers a safe and family-friendly expatriate lifestyle’.
It also hailed the nation’s ‘world-class shopping, dining, museums, cultural events, and a vibrant social and sporting scene’.
Medical accountants Nichols & Co said: ‘The primary draw for many doctors moving to Dubai is the chance to earn a tax-free income.
‘In the UK, medical professionals often find that a significant portion of their salary goes toward income tax, national insurance contributions, and other deductions.
‘Dubai’s zero-income tax policy allows doctors to retain more of their earnings, creating opportunities for greater savings and investments.’
Yet a counterpoint has also been posted on TikTok by British-based Dr Abdul, whose account has the name @lifeofaGP – as he explained why he would not want to join those moving to the Middle East.
He was responding to a commenter who said: ‘Why don’t you go abroad? All my GP friends are making silly £ in Saudi.’

Amir Khan and his wife Faryal Makhdoom at Atlantis The Royal in Dubai in 2023

Sarika Dubey is pictured with her husband
Dr Abdul told his 23,000 TikTok followers: ‘It’s not the money – it’s the fact it’s such an unequal society.
‘Yes, in the UK there’s a lot of poverty but people are still relatively equal and treat each other with respect, but in those countries that doesn’t happen.
‘You can chase money wherever you want but ultimately money’s destined for you – if you’re going to get good money, you’re going to get good money.
‘But it’s the happiness and what you agree with that matters the most and I don’t want to live somewhere like that.
‘Unless they change their ways, then really to be honest the Middle East doesn’t attract me.’
MailOnline has contacted the TikTokers featured above for further comment.