IBIZA’S ‘Final Boss’ Jack Kay has continued his party tour of the island – spending the afternoon with Towie’s James Lock.
The pair were snapped together at Wi-Ki-Woo Hotel in Ibiza as James plugged his agave spirit brand, Cerrar.
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Standing underneath a pink umbrella, Jack stood alongside Lock, showing off thick gold chains and rings posing with “finger guns” and a serious face.
James – who had brushed his hair forward in an attempt to emulate Jack’s distinctive bowl cut hairstyle – later uploaded the pic, and joked: “Essex final boss Vs Ibiza final boss 🧑🏽”
The pair’s day together comes after Jack shot to fame in the space of a month after being declared “Ibiza’s final boss” due to his deep tan, tattoos, veneers, goatee beard and signature hairstyle.
He was captured dancing by a TikToker who later gave him the moniker as they posted it online – with the clip quickly picking up steam.
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Jack’s hair in particular has been compared to a range of pop-culture icons from Ringo Starr to Friar Tuck and a Lego man.
“Final boss” is a joke from the gaming world used to suggest someone is the ultimate version of a particular stereotype.
Since then, Jack has been lapping up the attention, and it looks like it’s set to make him some serious cash as a result.
His viral fame caught the eye of ITV2’s Big Brother casting team and led to conversations about him joining the upcoming series.
Yesterday, he announced a step into a music career by releasing a new dance track on Spotify as well.
With a potential Big Brother stint too, it’s clear Jack is set to get the last laugh – all the way to the bank.
A source said: “The Ibiza Final Boss has really captured the nation’s imagination and is exactly the kind of character that makes for a fun Big Brother housemate.
“Bosses had talks with his management, it is very late in the casting process for housemates but everyone thought worth a chat whether it be in time for this series, even as part of a task, or for the future.
“Jack’s reps Neon Management have been inundated with offers for him so he’s certainly going to be busy for at least the next few months.
“They’ve seen an unprecedented level of interest in him, and that’s the nation loves him.”
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