
WITH summer around the corner, you may be dreaming about sun-soaked days on the beach or by the pool.
And if you are looking to update your swimwear collection, Primark’s new range could do the trick.
The high street retailer has brought out a new all-white bikini range, and shoppers have been sharing it on social media.
Bargain hunter Chris, who posts new Primark finds on their @chris_fairley account, revealed the purse-friendly items from the chic collection.
First up was a white floral bandeau bikini top for £8, with matching bottoms for £5.
Meanwhile, if halterneck bikinis are more your style, you can snap up a lacy one for just £8, which comes with tie bottoms.
There are also white swimsuits with gold shell detailing, and gorgeous resortwear-style items, from floaty trousers to cotton tops.
Many people were quick to comment on the white swimwear range, with one writing: “I’m going to need Primark to slow down.”
Another added: “I’m obsessed.”
And a third commented: “I need.”
Despite it being only March, the retailer has already put out an entire swimwear beach range, with some prices as low £2.50.
And many of the other collections are bursting with colour, if that is more your vibe.
Shopper Zoe showed the Tottenham Court Road shop arranged in colour-coordinated sections.
One of her favourites was a leopard print section – along with the blue and pink options.
She shared: “I feel like the blue and the pink is definitely my best.
“If you have a holiday anytime soon, then get yourself to Primark, because that was cheap, affordable, and the quality looks really good.”
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.











