Princess Charlotte is quickly emerging as a young fashion icon, capturing global attention with her charming style.
As the daughter of the Prince and Princess of Wales, Charlotte has been in the public eye since birth but, in recent years, her fashion choices have begun to spark widespread admiration.
Whether attending official royal events, making public appearances, or simply being photographed alongside her family, she effortlessly showcases a classic yet modern wardrobe that reflects both tradition and contemporary trends.
Her outfits, often carefully coordinated by her mother, Kate, blend timeless British heritage with age-appropriate designs.
From elegant coats and floral dresses to stylish cardigans and Mary Jane shoes, Charlotte’s looks frequently lead to a surge in demand for similar pieces – highlighting her growing influence in the fashion world.
Among them, one label stands out as a clear favourite: Rachel Riley.
The young royal has been spotted in six dresses by the British designer, often gravitating towards blue floral frocks.
The Wales family frequently coordinate their outfits, blue being a recurring theme. One of their most memorable moments, according to Rachel, was Easter Sunday in 2023.
Rachel Riley’s brand – beloved for its vintage-inspired aesthetic – has long been a staple in the royal children’s wardrobes. Princess Charlotte wore the Forget-Me-Not dress on Easter Sunday in 2023
‘I loved seeing Princess Charlotte looking so pretty in our Forget-Me-Not smocked dress as she attended the Easter Sunday church service in 2023,’ Rachel tells MailOnline.
‘The sweet forget-me-not print was designed in-house as part of our Heritage Collection and this flower symbolises remembrance and love, which made it the perfect choice for Easter.’
Rachel Riley’s brand – beloved for its vintage-inspired aesthetic – has long been a staple in the royal children’s wardrobes.
Her designs, celebrated for their timeless charm and traditional craftsmanship, have been worn by Prince George, Princess Charlotte and Prince Louis on numerous occasions.
Charlotte, in particular, has opted for floral-print dresses during key moments, including her sixth-birthday portrait, the 2019 Chelsea Flower Show and the rehearsal for King Charles’s coronation.
Her sixth-birthday dress proved especially popular with royal fans, quickly becoming the brand’s fastest-selling item.
Priced at £59, the dress sold out within 12 hours, prompting the company to launch a pre-order system in response to overwhelming demand.
Today, this style is part of the Rachel Riley Heritage Collection and remains available year-round.
Charlotte also wore a Rachel Riley dress to the Easter Sunday Church service in 2022
Charlotte’s sixth-birthday dress proved especially popular with royal fans, quickly becoming Rachel Riley’s fastest-selling item
At the 2022 Commonwealth Games, Charlotte showcased a smart striped dress by the British designer
‘I feel that our prints have adapted well to Charlotte’s changing style as she grows older,’ Rachel says.
‘The dress she wore when she was four years old featured a delicate, ditsy print in pastel pink, blue and yellow. Whereas the style she wore for her sixth birthday featured a larger print in stronger colours.
‘This print has bigger flowers on a navy background, in keeping with the choice of older girls who tend to migrate towards bolder fashion choices. I love to see our timeless dresses being enjoyed across the years.’
The signature button-front dress worn by Charlotte was one of Rachel’s earliest designs, originally created for her own daughter, Rose, more than 30 years ago.
Drawing inspiration from 1950s and 60s fashion, Rachel set out to create heirloom-quality children’s wear that can be passed down through generations.
Her commitment to traditional techniques, such as smocking, hand embroidery and intarsia, combined with premium fabrics and yarns, ensures each garment feels as special as it looks.
It’s this nostalgic, lovingly crafted aesthetic that may have drawn the Prince and Princess of Wales to Rachel’s designs.
And the royal children’s influence has helped spark a global resurgence in classic children’s clothing.
Designer Rachel Riley in her studio. The signature button-front dress worn by Charlotte was one of Rachel’s earliest designs, originally created for her own daughter, Rose, more than 30 years ago
Drawing inspiration from 1950s and 60s fashion, Rachel set out to create heirloom-quality children’s wear that can be passed down through generations
‘Being able to purchase an item worn by a member of the Royal Family for one’s own child must feel like being part of history in some small way,’ Rachel says.
Sustainability, too, plays a central role in the brand’s identity. ‘We are passionate about the environment and creating designs that can last and can be worn by many children, which has always been core to the business,’ she explains.
All garments are designed in the UK, while handmade shoes are produced in an atelier in France’s Loire Valley. The collections cater to babies, toddlers and pre-teens – offering classic pieces to accompany children through their formative years.
‘I’m always delighted whenever I see babies and children wearing one of my designs. That feeling never goes away!’ Rachel says. ‘And seeing images in the press or on TV is always exciting.
‘Of course, it’s such a joy whenever we see high-profile children wear our clothes and it means so much to us as a business to know that people love our designs and want their children to wear them.’
With her natural poise and evolving wardrobe, Princess Charlotte is not just a young royal but a budding style icon, proving that the next generation of the monarchy will leave a lasting sartorial impact.
‘I look forward to seeing Charlotte’s style develop as she continues to grow and mature and have no doubt she will become as much of a style icon as her mother is,’ Rachel concludes.
