SHE’S shelved the synthetic glow, said goodbye to fast fashion, and swapped her extensions for a sharp, tailored suit.
Molly-Mae Hague’s transformation from Love Island star to serious entrepreneur has been a masterclass in celebrity rebranding.
But there could be more to her ‘glow-up’ – as some similarities to Victoria Beckham have been spotted by showbiz insiders.
Last week Victoria Beckham and Molly-Mae Hague both stepped out sporting the same £130,000 watch.
One of them was in New York, the other in London – and they were both promoting their fly-on-the-wall docuseries.
Molly, 26, was seen arriving at Selfridges last night with her family for a private screening for the next series of her Prime Video show Behind It All.
READ MORE ON VICTORIA BECKHAM
Victoria, 51, who has worn the same watch on many occasions, was seen wearing it in New York.
Joseph Hagan, celebrity publicist and founder of Streamline PR, believes that Molly-Mae is following Victoria’s fame formula in a bid to make her fortune.
“Molly-Mae has clearly taken inspiration from Victoria Beckham’s approach to personal branding, but she has done it in a way that feels much more in tune with her generation,” he explains.
“Victoria was part of one of the most recognisable girl groups in the world and married one of the biggest footballers of all time, so her evolution into fashion and beauty was always going to be positioned at a global luxury level.
“Molly’s journey has been built more publicly and organically, starting from reality television and growing into business ownership, motherhood, and influence in the digital space.
“What makes Molly so successful is her ability to blend aspiration with authenticity.
“She has managed to refine her image while maintaining a sense of openness that keeps her audience emotionally invested.
“The way she speaks about her home life, her family and her career gives her followers the sense that they have grown up with her, which is something Victoria never really leaned into.
“Even her friendship with Stacey Solomon, which we saw during their stay at Regnum The Crown in Turkey, reflects how she bridges audiences from different corners of British culture.
“Both women appeal to viewers who value success that feels hard-earned and relatable rather than untouchable.
“While Victoria and Molly are on similar paths in building lifestyle-led brands that go beyond celebrity, they are simply at different points in their journeys.
“Victoria’s brand is now fully established in the luxury fashion space, whereas Molly is still in the process of shaping hers within the modern influencer economy.
“Both, however, share a clear understanding of image, audience, and evolution, and that is what continues to make them so influential.”
Here, we take a look at the similarities.
A good sport
Before the minimalist clothes, the luxury businesses, and the millions, there was the essential component: the high-profile sports star partner.
Victoria and David Beckham forged the template for the ’90s power couple, fusing global football stardom with pop culture royalty.
Molly-Mae and fiancé Tommy Fury – a professional boxer – have followed this model.
Their coupling instantly cemented their status as a young, ambitious celebrity family, with their relationship remaining a vital core of their joint commercial appeal.
WAGS to Work
Victoria Beckham spent years in the wilderness, battling the ‘WAG’ aesthetic simply to be taken seriously as a designer.
Her success hinged on towards minimalist, sophisticated, and ultimately expensive fashion, rooted in sharp tailoring and quiet neutral tones.
Molly-Mae is executing this exact manoeuvre.
She walked away from her Creative Director role at a major fast-fashion company to launch her own label, Maebe, which she insists is an ‘accessible luxury’ brand.
The core aesthetic? It’s pure Posh: wide-leg trousers, exaggerated oversized blazers, and clean palettes – the unmistakable Victoria Beckham uniform.
This shift also sees Molly-Mae expanding her commercial offering from one popular beauty brand (Filter by Molly-Mae) to a larger clothing and lifestyle empire, mirroring Victoria’s own move from high-end fashion into the lucrative Victoria Beckham Beauty sphere.
Baby, Home, and St Tropez
Beyond business, the two women have charted a remarkably similar life map, positioning themselves as ambitious working mothers operating firmly in the lap of luxury.
For both, motherhood arrived relatively early.
Victoria was 24 when she had her first child, Brooklyn, while Molly-Mae was 23 when she welcomed daughter Bambi.
This shared timeline establishes them as young, ambitious, working mums who can, quite literally, “have it all.”
When it comes to location, both have executed the strategy of retreating from the frantic city spotlight to cement a more exclusive lifestyle.
The Beckhams famously set up their family in the quiet refinement of the Cotswolds countryside – alongside exclusive London properties – while Molly-Mae’s £4 million home is safely nestled deep within the Cheshire countryside.
Even their holidays speak to a status, with both women frequently photographed relaxing and vacationing on the riviera in the South of France.
The Docuseries
In the age of transparency, the ultimate power move is to seize control and produce your own narrative.
Victoria Beckham’s Netflix series peeled back the curtain to reveal the financial struggles of her business, successfully transforming her into a resilient, relatable entrepreneur.
Molly-Mae’s Prime Video docuseries, Behind It All, serves the very same purpose.
It gave viewers a raw look at the pressures of new motherhood, the public backlash over her brand’s £140 blazer, and her quiet personal struggles.
Both women were able to re-frame their vulnerabilities as strengths, which ultimately earned their respect and much-needed empathy from an audience that may have previously dismissed them.
