Another company following the Sidney Sweeney route and referencing genetics about attractiveness? Riling up the Left and the media to generate buzz, sales, and laughs? I did Nazi that coming!
At least the fashion industry has a history of provocative advertising. This time, as our pals at Twitchy noticed late yesterday, the latest PSA provocateur is … the donut industry? Diabetes discs? Caramel carb comas? The industry best known for the “gotta make the donuts” guy?
Yep. Dunkin’ Donuts decided to dunk on the woke Left with its new ad campaign for a soft drink, with an equal-rights twist. This time, the eye candy is male:
NEW: Dunkin’ appears to release its own version of the American Eagle ad featuring actor Gavin Casalegno.
The Dallas, Texas-born model was heard talking about his “genes,” similar to the American Eagle ad.
“Look, I didn’t ask to be the king of summer. It just kind of… pic.twitter.com/kUzxNvB1Wp
— Collin Rugg (@CollinRugg) July 30, 2025
Come on, man. That’s so obviously a troll on the Left that they’ll never fall for it — oh, wait:
OMG, now the liberal snowflakes on TikTok are being triggered by a Dunkin Donuts commercial 😂😂
Enjoy this one 👇😂 pic.twitter.com/SebdCzXgZf
— Vince Langman (@LangmanVince) July 30, 2025
You can skip the rant, but I do want to address the label at the top: “Dunkin’ Donuts learned nothing from AE, Sweeney[.]” Fact check: pants on fire. Dunkin’ Donuts took the Sydney Sweeney lesson to heart, or at least its advertisers did.
And what is that lesson? It’s pretty simple: Normal people are normal. They respond to normal stimuli, such as attractive young women and men in advertising pitches. They don’t mind looking at “kings of summer” or svelte starlets in TV and print spots. In fact, normal people tend to prefer it.
Mainly, though, normal people don’t like being lectured about social-justice causes in sales pitches, or in other forms of entertainment. They have grown sick and tired of it, in fact, so much so that they are responding very enthusiastically to advertising campaigns that either eschew it, as Sweeney’s jeans campaign does, or deliberately provoke the Lefty lecture circuit, as Dunkin’ Donuts is doing. The days of Bud Light and other woke products scolding their customers is over, and ad companies have figured that out.
Does it create controversy? You bet it does, and that’s what these advertisers want. Parade talked to the ad team behind the Sidney Sweeney campaign, who explained that they wanted to push buttons with these ads, and that Sweeney was all-in on the idea. “Let’s push it, I’m game,” Sweeney told them, and collaborated extensively on strategy as well. “The ideas kept building,” the ad exec explained. “The stunts topping themselves.”
What does this tell us? First, it tells us that ad execs have finally realized that the Normal People demo is vastly larger than the Woke Scold demo. The aforementioned Bud Light campaign with Dylan Mulvaney run by Alissa Heinerscheid’s humorless concept of the brand’s durable customers certainly proved that much. But it also tells us that Madison Avenue’s clients have realized it, too. Target is a great example, which belatedly discovered that the demo for children’s tuck swimwear designed by Satanists is surprisingly narrow, and has shelved its annual promotion of LGBTQIA++ lectures at most of its stores.
Madison Avenue and its clients have decided to market to Normal People. And Normal People are responding positively to this as a long-overdue return to sanity, or at least to fun. The woke scolds on the Left are enraged at this affront for a very good reason — they know this means the end of their control over the mainstream culture. The great Queering project may not yet be quite dead, but it’s telling that even Mad Ave isn’t even bothering to go through its pockets to look for loose change.
A return to normalcy will only generate buzz for so long. Dunkin’ Donuts got on the Normal People bandwagon quickly to take advantage of the moment, and don’t be surprised if other advertisers and corporations rush to express their embrace of Normal People, too. Even Hollywood seems to have begun to figure this out, at least in its more commercial efforts. Thanks to the long production cycle even for TV series, this indicator has lagged, but the usual woke elements in studio films have either abated of late or disappeared altogether.
But even if normalcy stops being controversial, the message has been delivered: Normal People aren’t going to respond to Queer Movement lectures. Plan accordingly. It’s just amazing that it took this long for corporations and advertisers to figure it out.
Editor’s Note: Do you enjoy our conservative reporting that takes on the radical left and woke media? We have been fighting against the Queer Movement and its Protection Racket Media propagandists for years, pushing back hard on woke scolds and manipulators.
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