GREGGS is launching its first range of Christmas cards — which come with a free sausage roll.
Called the Ultimate Secret Santa Surprise, the £3.95 cards feature heat-activated ink.
When warmed, a code is revealed to redeem for a sausage roll, including the vegan variety.
There is also the option to personalise designs, such as adding an image of a loved one.
The high street baker teamed up with card supplier Moonpig.com after its poll found four in ten people felt anxious in a Secret Santa gift exchange.
More than two thirds say they panic-buy for the event.
A third (33%) said they would be happy or delighted to receive a Greggs sausage roll as a gift and 10% said it would make their Christmas Day to be given one.
Hannah Squirrell, customer director at Greggs, said: “We’re all about bringing a smile to people’s faces, and what better way to do that at Christmas than with a card that comes with a tasty treat?
“Partnering with Moonpig means fans can now send festive wishes with a Greggs twist – whether it’s a laugh for your Secret Santa or a surprise for someone who’s tricky to shop for, our exclusive collection with Moonpig offers a fun way to say ‘Merry Christmas’… and yes, there’s a free sausage roll in it too.”
Moonpig UK marketing director Rachael Halliday said: “By teaming up with Greggs, we’re giving people a fun, thoughtful and easy way to show they care – because sometimes the smallest gestures, like a personalised card with a little treat inside, make the biggest impact.”
Last month Greggs officially marked the beginning of the festive season.
Fan favourite Festive Bake has made a return to shelves alongside some other Christmas-flavoured food products.
Filled with chicken, bacon, sage, and onion and topped with a creamy sage and cranberry sauce, the festive bake is the the perfect snack while doing your Christmas shopping.
