GREGGS is launching a chicken version of its famous sausage roll — and making it a permanent addition to the menu.
The new chicken roll — which has 305 calories, 33 fewer than the sausage favourite — goes on sale for £1.35 from Thursday.
But superfans can try free samples tomorrow afternoon in a pop-up location at 15 Bateman Street, in London’s Soho.
Customers need to come in a group of three — to celebrate the chicken roll completing a trilogy with the pork version and its vegan alternative.
Greggs said: “They say the best things come in threes and our iconic roll trilogy is no exception.”
It comes as the hot snacks giant struggles with tax and labour costs, plus weak demand from cost of living woes and use of fat jabs.
Last month, it reported that 2025 pre-tax profits fell but total sales grew.
It also told shareholders that total sales grew by 6.8% to £2.15 billion over the year, with like-for-like growth buoyed by its continued store opening programme.
Greggs said it had 121 net store openings in 2025, expanding its shop estate to 2,739 locations by the end of the year.
It is targeting around 120 further openings this year as it highlighted ambitions to grow to “significantly more than 3,000 UK shops over longer term”.
The UK’s favourite bakery is set to roll out vending machines across the UK.
Greggs is reportedly introducing the new retail format following the success of its first three “Bitesize shops.”
