A GRAMMY-nominated star has admitted he has been forced to scrap his entire upcoming tour due to low ticket sales.
In brutally honest videos on his social media pages, the artist said he “aimed too high” with his scheduled dates, and admitted the tour had to end.
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JP Saxe, who in 2021 was nominated for hit song If The World Was Ending with singer Julia Michaels, shared a video four days ago saying that unless he sold 20,000 more tickets, the tour would have to be pulled.
“I’m extremely embarrassed to tell you this, but I’m going to tell you anyway,” JP Saxe said in videos posted to Instagram and TikTok.
“If I don’t sell 20 or so thousand tickets to my tour in the next 48 hours, it’s going to be cancelled.
“If we’re just not in a place yet to sell out these 2,000-, 3,000-cap venues – that’s fine. It’s always been my goal to connect deeply, not widely, and I stand by that.
“But just in case you were waiting till the week of or night of to buy a ticket – that approach just isn’t going to work, because there won’t be a show to buy a ticket to.
“So whether that happens or not, I’m grateful to you for caring about my songs, and I hold on to a sliver of hope that I will see you in the fall.”
The Make Yourself At Home tour was planned to run for 32 dates across America, starting in September and running through to the end of October.
Unfortunately, yesterday he confirmed that, despite an influx in sales, it wasn’t enough to keep his tour afloat.
Thanking fans for selling a few thousand extra tickets, a follow-up video saw him tell fans: “I am beyond grateful to every one of you who bought one.
“Those few thousand tickets are a reminder that being transparent in failure sometimes can be more powerful than the façade of success – a reminder of how wonderful it can be to ask for help and watch a community come together.
“This really was the nicest the internet has ever been to me.”
Tickets will be fully refunded to the original ticketbuyer, with Saxe saying they will “come with a small side of immense gratitude from a dorky ginger Canadian”.
Following the announcement, Saxe also posted a guest column in Variety explaining the situation further, saying that while he was embarrassed, he felt like honesty was the best policy.
“The industry standard in this situation is to offer some ego-saving explanation – ‘wrong timing’, ‘new opportunities,’ ‘a scheduling conflict,’ ‘illness,’ ‘global warming…’
“What you’re not supposed to say is: ‘Hey, I guess people aren’t really f**king with me right now.”
“I aimed too high – my bad.”
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