The ‘Ibiza Final Boss’ has caused anger with a now-deleted Instagram post where he is seen posing next to a cheetah which appeared to be heavily sedated.
Jack Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin – catching the attention of promoters, talent agents and brands looking for the next big thing.
He soared to fame after he was filmed ‘cutting shapes’ on the party island with a baby pink cup in his hand.
However, Kay has now come under fire for his latest Instagram post, where he was seen posing with a cheetah in Phuket, Thailand.
His followers responded with fury, suggesting that the big cat was likely to have been heavily sedated before the encounter.
One user wrote: ‘Hope that ain’t a drugged up cat you’re sitting with.’
Another said: ‘Not the flex you think this is at all. Don’t support places like this.’
‘Stay away from the cruel drugging of animals,’ one replied.
‘Ibiza Final Boss’ Jack Kay posted a picture of himself with a cheetah at Tiger Kingdom Phuket
Footage of Kay went viral as he was filmed donning a gold chain and pair of sunglasses with a baby pink cup gripped in his hand
Jack Kay has become an internet celebrity after appearing on a video dancing in Ibiza
One added: ‘This showed what kind of person you really are. This is not cool.’
Another threatened to unfollow Kay ‘because of supporting animal abuse’.
‘Nooooo not the sedated animals please,’ a user said.
The picture was taken at Tiger Kingdom in Phuket, where one tourist was recently mauled by a tiger in a similar one-to-one experience.
According to reports, the tourist suffered minor injuries in the attack, but it raised serious concerns over the safety and ethics of the park and similar attractions in Thailand.
Speaking about the park, one user on X said: ‘Been there. Its tiger kingdom in Phuket. They sedate the tigers just enough that they don’t have the will to attack. Always feared this could happen.’
Alarming video footage shows the excited tourist crouching beside the animal and putting his arm around its back before it pounces on him.
The man is knocked onto the ground and can be heard screaming in terror as the tiger’s handler desperately tries to wrestle it from on top of him.
Alarming video footage shows the excited tourist crouching beside the animal and putting his arm around its back before it pounces on him
This is the shocking moment a man is mauled by a huge tiger after trying to take a selfie with it in Thailand
The trainer tussles with the powerful predator for a few heart-stopping seconds before he’s able to subdue it.
Earlier in the clip, the tourist could be seen confidently leading the animal by a rope as he strokes its fur – completely unaware of the brutal attack which is about to occur.
A video of the incident has gone viral, with viewers taking to the comments section to share their thoughts of what happened.
One person wrote: ‘Cats usually don’t like being petted on the lower (back) body.
‘This man was petting the tiger continuously near the above-mentioned body area, which must have frustrated the tiger.
Another added: ‘The chilling video exposes a dangerous trend wherein tourists get lured into risky photo-ops with tigers in Thailand.’
A third said: ‘It’s not the petting (even though that’s also dumb and ill-advised) it’s him holding the tiger across its back when he poses for the pic.
‘Cats do not like to be restrained.
A fan said on their encounter with Mr Kay that they ‘thought it was Charlie Sloth with a syrup’ – Sloth being a British DJ and TV presenter
In one viral video, Jack Kay can be seen wearing sunglasses and gold chain – pulling out dance moves from under his belt as a mate puts his arm around his neck
‘The cat could also interpret it as a sign of dominance over it.’
It is the latest controversy for Kay, who also came under fire for a party at a €9million villa in Ibiza last weekend – with one of the dwarves who was at Lamine Yamal’s controversial 18th birthday party in attendance.
Kay threw a party at the villa with a dwarf who had been dressed up to look like a ‘mini’ version of him, including a bowl cut wig.
‘The final boss and the mini boss out tonight, see you soon,’ Jack wrote below a video of the pair dancing at the property.
The entertainer, Juan Alberto Duaso, was one of five dwarves hired for Barcelona star Yamal’s birthday party last month.
Their presence at the football star’s bash sparked a huge backlash after it was denounced by a disabled rights group, who began legal proceedings against Yamal’s team.
In response, the Spanish government toughened laws for hiring people with disabilities, including dwarfism, which make it illegal to ‘humiliate’ or ‘mock’ them for entertainment – with fines now reaching as high as €600,000.
‘Ibiza Final Boss’, real name Jack Kay, hosted a party at a £9million villa in Ibiza
It is unclear whether Duaso was an entertainer or a guest at Kay’s party
A night earlier, on Saturday, Jack, 26, invited 100 of his fans to the villa for a ‘huge party’, which featured sets from popular DJs Deniz Menendez and Rsquared.
In one picture from the bash, a vape-clutching Jack is seen posing for a picture next to a blonde beauty in a fitted leopard print top, while a group of young women flank his right side.
Other clips shared by his friends show the internet sensation dancing while sporting his trademark black glasses, bowl haircut and fitted vest.
The videos showed how one of the rooms in the villa has been repurposed into a mini nightclub, complete with strobe lighting, a DJ booth and a bar.
It was also reported last week that Kay is fighting to save his relationship to his model girlfriend – after she unceremoniously dumped him as he partied on the White Isle.
Alisha, 23, a debt collector, from Co Durham, is said to have been so angry with Mr Kay raving in Ibiza she dumped him before footage spread online and propelled him to viral stardom as the ‘Ibiza final boss‘.
They have since reconciled, but a source close to Mr Kay said he was ‘skating on thin ice’ over his partying ways.
A friend of Mr Kay’s told the Daily Mail: ‘Alisha called it off when Jack went to Ibiza with the lads.
The young party-goer who became an internet sensation for his Lego-style haircut while dancing in Ibiza is fighting to save his relationship to his model girlfriend – after she unceremoniously dumped him as he partied on the White Isle
Alisha, 23, a debt collector, from Co Durham, is said to have been so angry with Mr Kay raving in Ibiza she dumped him before footage spread online and propelled him to viral stardom as the ‘Ibiza final boss’
‘They’d been together for almost a year and he was living at her place but things hadn’t been right for months.
‘His car is still on her drive, she threw all his clothes in the back of it. She doesn’t want him around anymore.
‘She’s had inklings that something was not right for a while. She just wants to wash her hands of him.
‘Alisha is so beautiful. No one is quite sure what she saw in him.’
The friend added: ‘It’s hard to believe that he’s been branded the super king of Ibiza – the final boss – when she’s been left on her own back here.’
When Mr Kay sprung to viral fame after being filmed dancing on the party island, donning a gold chain and baby pink cup, Alisha revealed herself publicly as his girlfriend.
She shared a series of TikTok videos captioned ‘POV (point of view) ya boyfriends now known as Ibiza final boss’.
In the clips, blonde-haired Alisha was seen cuddled up to Mr Kay, with him kissing her on the cheek.
An AI-generated meme depicts Kay as a Lego minifigure – complete with pink cup and appropriately plastic barnet
An ‘Ibiza starter pack’ meme shows Kay’s distinctive gold chain, sunglasses, black vest – and of course, the haircut
An AI-generated meme depicting Kay as an action figure – complete with thinning hair on top
However, the friend claimed that Alisha had only posted the video ‘to boost her TikTok’ and that she had already handed out her marching orders.
She has subsequently deleted her presence on social media after Mr Kay’s sudden fame.
Meanwhile, Kay looks set to become the next Halloween trend this year as costumes of his likeness have started to appear online.
The costumes include a stick on wig and goatee alongside accessories including the gold chain, sunglasses.
They have already appeared on Ebay and Amazon.
The product description for the costume on Amazon reads: ‘Transform into the ultimate party legend with our Adults Ibiza Final Boss Costume Accessory Set – perfect for festivals, fancy dress events, and unforgettable nights out.
‘This hilarious and bold kit includes a sleek black bob wig, stick-on goatee, chunky gold chain, and a pair of cool black shades to give you that over-the-top VIP look.
‘Whether you’re hitting the dance floor, hosting a themed party, or standing out at a stag do, this costume set is guaranteed to get laughs, photos, and attention.
‘Comfortable to wear and easy to assemble, it’s ideal for quick and impactful transformations without the fuss of a full costume.
‘Pair it with your favourite outfit to complete the larger-than-life character, or go all-in for a head-turning Ibiza boss vibe.
‘Designed for adults, this fun and versatile set works for club nights, summer festivals, birthday parties, or any event where you want to be the centre of attention.
The Ibiza Final Boss is set to become the next viral Halloween trend this year, with costumes already on sale
An Ibiza Final Boss costume is available on Amazon, featuring a beard, wig, gold chain and sunglasses all for £14.99
‘Step up, own the room, and let the final boss energy flow.’
The costume is up for sale for £14.99 on Amazon.
The raver has already held talks with ITV2 bosses about featuring in the next series of Big Brother, according to The Sun.
A holiday firm has also sought to capitalise on the craze with a hilarious advert centred on the trim.
Big business has also piled in on the trend – with On The Beach unveiling two adverts featuring the haircut disguised as an umbrella pole on an idyllic beach, in the hopes of enticing ravers to attend Ibiza’s closing parties in September and October.
The ads include the hilarious lines such as: ‘Hastings to Ibiza from £295pp, Haircut not included’ and ‘Face the Final Boss, Ibiza from £295pp’.
Spokeswoman Zoe Harris said: ‘If Jack’s “Ibiza final boss” barnet can turn heads faster than a DJ drops the bass, then it will certainly get people’s attention on advertising boards.
‘The famous mop is now being used to sell our incredible deals to the closing parties in September and October. That’s trimmed down prices for holidays that are a cut above the rest.’
She added: ‘Ibiza is such a popular spot for Brits and we have no doubt that this viral moment will lead to more people booking to go out to throw some shapes on the many dancefloors across the island.’
On the Beach has unveiled new adverts featuring the haircut disguised as a parasol on an idyllic beach – cashing in on the meme
The muscular champ is covered in tattoos and sports bright white teeth as he dons the iconic bob
On the day the Ibiza Final Boss went viral on social media, bookings to the island rose by 48 per cent day on day – and On the Beach told of expecting a further increase as attentions turn towards closing parties.
Kay’s own social media following has exploded, with his TikTok account – labelled ‘IBIZA FINAL BOSS’ – picking up almost 20,000 followers, while a newly created Instagram has 27,000.
Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again.
Travel firms have offered him holidays, while Gary Lineker’s clubbing-obsessed brother Wayne – who owns club O Beach – has asked him to get in touch.
