Cadbury has sparked fury among shoppers after cutting the number of Brunch bars in a pack just less than a year after a previous bout of shrinkflation by the brand.
Multipacks of five oat, raisin and chocolate treats now only have four in each box – but are still being flogged for the same average price of £1.50.
The controversial move comes 11 months after the weight of a bar was reduced from 32g to 28g.
Consumers took to social media to rage about the new adjustment.
One said: ‘Cadbury chocolates are shrinking in size & quality is dropping — paying more for less is not sweet at all.’
A second said: ‘So you redesign the box of your Cadbury Brunch Bournville Dark Chocolate Cereal Bars and make it all bright and snazzy, but you then shrink the number of bars per box from 5 to 4 and think it’s ok to charge the same price for it? Highway robbery!!!’
Another said: ‘Almost like companies intentionally do that so people have to buy two boxes at a time for their child to get one every day in their lunchbox.’
Cadbury has sparked fury among shoppers after cutting the number of Brunch bars in a pack just less than a year after a previous bout of shrinkflation
A fourth fumed: ‘These companies like to be sneaky and reduce package sizes and change ingredients behind our backs.’
Cadbury owner Mondelez has been contacted for comment.
It previously said it was ‘continuing to experience significantly higher input costs’ across its supply chain, according to The Sun.
Curly Wurly bars have become one of the latest victims of shrinkflation as multipacks have shrunk from five to four – but the price has remained the same.
The shrunk packs of the Cadbury’s bar are being sold for £1.40, even though the bigger size cost the same only a few months ago.
The change has been blasted by sweet-toothed shoppers online, causing some to vow to never buy the chocolate again due to the sneaky corporate tactic.
Packs of Fudge and Freddo have previously gone down from five to four bars, and Dairy Milk Little Bars are reduced from six to four.
Meanwhile, bags of Crunchie Rocks, Bitsa Wispa and Oreo Bites have all shrunk from 110g to 100g. However, they are still being sold at major retailers for the same price – £1.75.
As well as Cadbury, other notable confectionary brands such as Nestle’s KitKat and Terry’s Chocolate Orange have suffered from shrinkflation.
