A FAMOUS hotel chain known for serving free desserts every day is opening its first ever UK location.
Mövenpick Hotels has locations across multiple continents and became famous for its guests getting to eat free desserts for 60 minutes daily.
The hotel will be located at the Old Thorns Estate in Liphook, Hampshire, and is expected to open in late 2027.
Graham Dodd, VP development for UK & Ireland, premium, midscale and economy brands at Accor, said: “Bringing Mövenpick to the UK marks an important step in strengthening our premium brand portfolio and reinforcing our growth commitment for this important market.
“Mövenpick is a world-renowned brand that is recognised for its culinary excellence and environmental responsibility, which align perfectly with the expectations of UK guests.
“The Old Thorns estate provides an exceptional backdrop to introduce the brand in this incredibly important destination for Accor.”
Mövenpick, a Swiss hospitality brand, will be running the property in Hampshire which was acquired by a Dubai-based real estate firm, Select Group, earlier this year.
Mövenpick, which is known for their wide range of ice-cream flavours, offers guests a free “dessert” for an hour every day.
Guests staying at any of the hotels can enjoy Chocolate Hour all kinds of treats such as éclairs, brownies, truffles, chocolate fountains and other snacks which change on a regular basis.
In-house chefs also host live demonstrations and experiences which include rolling truffles to icing cupcakes during the hour.
The Old Thorns Estate will be transformed into a 194-bedroom hotel and resort.
The improvements will include a championship golf course, 2,500 sq m of conference and meeting spaces, four restaurants, a wellness centre with spa, and a ballroom accommodating over 500 guests.
Renovations of the 30 acres property are expected to take place over the next two years.
Mövenpick was founded in 1948 by Swiss restaurateur Ueli Prager and has since grown into a portfolio of over 120 hotels globally in over 35 countries.
Its ice cream business was acquired by Nestlé in 2003.
Mövenpick Hotels & Resorts was bought by Accor 2018 and is now part of its premium brand portfolio.
The brand offers its culinary experiences in countries like Germany, Switzerland, Egypt, and many others across the world.
Israr Liaqat, group chief executive of Select Group, added: “Together with our trusted and established partner Accor, we will elevate this iconic property into a world-class resort destination, blending heritage with the sophistication of the Mövenpick brand.”
Mövenpick Hampshire – Old Thorns will join Accor’s existing portfolio of more than 5,700 hotels across 110 countries.
