With peak holiday season in full swing, thousands of tourists are flocking to Europe, in pursuit of sun, sea and serenity.
But, instead of peaceful beaches and quiet scenic streets, they’re being met with packed crowds, endless queues and travel chaos.
Europe is groaning under a tourism surge that’s overwhelming some of its most famous hotspots and sparking raging anti-tourism protests from locals.
Shocking footage reveals the extent of the crisis, with streets so crowded that tourists are forced to shuffle shoulder-to-shoulder just to move.
Disappointed sunseekers have taken to social media to share how their dream holidays didn’t quite match reality.
A holidaymaker in Lake Como, Italy, posted a video warning others what to expect , showing packed coastal pathways and an hour long line for the ferry.
The clip is captioned: ‘Lake Como in June is so amazing, the views are stunning but so many people and waiting times.’
Another visitor likened the experience to ‘the tourist hunger games’ alongside a seemingly endless line of people.
Europe is groaning under a tourism surge, that’s overwhelming hotspots and sparking growing backlash from locals. Shocking footage reveal the extent of the crisis, with some streets so crowded that tourists are forced to shuffle shoulder-to-shoulder just to move. Pictured: A street in Positano, Italy
Sunseekers in Greece and Italy have taken to social media to express how their expectations for the destinations were very different from the reality. Pictured: A crowd in Positano, Italy
A holidaymaker in Lake Como, Italy posted a video warning others what to expect while visiting in the summer, showing packed coastal pathways and an hour long line for the ferry
The video is captioned: ‘Lake Como in June is so amazing, the views are stunning but so many people and waiting times’
Another Lake Como visitor likened the long queues to ‘the tourist hunger games’ and posted a picture of an endless line of people
Meanwhile, a tourist in Portofino, a small coastal town on the Italian Riviera in Liguria, revealed how even areas which are meant to be quiet have been swarmed by holiday makers.
She wrote across a TikTok video of a crowded beach: ‘you travelled to a ‘secret beach’ in Portofino, except it definitely isn’t secret anymore.
The caption read: ‘Expectation vs Reality in Portofino! Literally took one look at the crowds and left’.
Another TikToker posted a clip of a busy street in Portofino and simply wrote, ‘Watching Portofino get flooded with tourists’.
A third posted an image showing the scenic views she expected in Portofino, before revealing the overcrowded reality.
A woman visiting Positano, on Italy’s Amalfi Coast, was also left disappointed by her experience.
She said: ‘Social media lied. I’ve been dreaming of going to Positano on Italy’s Amalfi Coast for years.
‘And while it is definitely a very very very beautiful town, it wasn’t exactly what I was expecting.
A third posted an image showing the scenic views she expected in Portofino, before revealing the overcrowded reality
Pictured: The overcrowded reality of Portofino
‘I was expecting all of the stairs, but I wasn’t expecting the magnitude of the crowds and the lineups.
‘Positano has become a travel destination where you need to have every moment of your itinerary planned out in advance, and book reservations for pretty much everything.
‘Otherwise, it will all be booked up before you even touch down in Italy.’
Meanwhile, in Greece overcrowding is also frustrating sunseekers.
One woman revealed how much the island of Santorini has changed since her last visit two years ago, before the tourism surge became so severe.
She posted a picture of a packed street writing, ‘Santorini! When we stayed here in 2022 we scoffed at the people who came off the cruise ships.
A tourist in Portofino, a small coastal town on the Italian Riviera in Liguria, revealed how even areas which are meant to be quiet have been swarmed by holidaymakers. She wrote ‘you travelled to a ‘secret beach’ in Portofino, except it definitely isn’t secret anymore’, over a video of a crowded beach
Another TikToker posted a clip of a busy street in Portofino and simply wrote, ‘Watching Portofino get flooded with tourists’
Pictured: The scene tourists in Portofino expected to be greeted with
‘This time, we were those people! Santorini in summer is no joke. The heat, the crowds, the lines. No magic this time. Just sweat, nausea and swollen feet.
‘Don’t be deceived by the smiling faces.’
Some areas have introduced special measures in an attempt to crackdown on overcrowding.
Portofino has banned walking barefoot, picnics, and drinking booze on the streets. Tourists who break the rules risk being fined.
The goal of the latest crackdown is to protect the ‘peace and quiet of residents and tourists’ in the exclusive coastal resort which brings in up to 100,000 tourists during peak season – despite the town only having a population of 400.
Santorini has also introduced new rules and measures to manage the influx of tourists.
These include a tourist tax, restrictions on access and parking, and a proposed ‘saturation law’ limiting daily visitor numbers.
A woman visiting Positano, on Italy’s Amalfi Coast, expressed her disappointment at the experience in a TikTok clip. She said: ‘Social media lied. I’ve been dreaming of going to Positano on Italy’s Amalfi Coast for years.’ Pictured: The quiet beach the woman expected
She wrote: ‘I was expecting all of the stairs, but I wasn’t expecting the magnitude of the crowds and the lineups.’ Pictured: The crowds in Positano
Meanwhile, Spain’s Balearic Islands have stopped using influencers to promote holiday hotspots and warned that ‘selfie tourism’ is ruining the region’s most beautiful beaches.
The move comes a year after jeering Mallorcan protestors descended on an Instagram-famous beach and blocked visitors from entering in a bid to combat mass tourism.
Local authorities had originally hoped social media stars would help relieve the strain on some locations frequented by tourists by encouraging visitors to explore less popular sites.
But the strategy has seemingly backfired, as some of these remote locations have now become flooded with selfie-snapping visitors, causing even more overcrowding and sparking further fury from locals contesting ‘over tourism.’
‘It has had the complete opposite effect to what was intended and runs contrary to government policy on containing tourism,’ a spokesman for the Balearic tourism department admitted over the weekend.
As Covid-19 restrictions lifted in recent years across Europe, tourism has returned close to the levels seen before the pandemic – but some locals have had enough.
One woman revealed how much the island of Santorini has changed since her last visit two years ago, before the tourism surge became so severe
She posted a picture of a packed street writing, ‘Santorini! When we stayed here in 2022 we scoffed at the people who came off the cruise ships. This time, we were those people! Santorini in summer is no joke. The heat, the crowds, the lines. No magic this time. Just sweat, nausea and swollen feet. ‘Don’t be deceived by the smiling faces’
Pictured: A coastal path in Santorini before the tourism surge
This return to normalcy seen a rise in anti-tourism sentiment amongst locals living in the continent’s travel hotspots, many of whom are urging officials to implement measures that limit the influx of visitors.
Complaints range from a lack of affordable housing for locals (with dwellings instead being used as holiday accommodation), vast crowds making cities and towns unbearable during the busiest months, or simply the wrong type of tourists.
While residents understand that tourism is vital for local economies, patience is wearing thin, and although such tensions have always existed between locals and visitors, this appears to have become particularly pronounced in recent years.
Angry protests and demonstrations against tourism have sprung up in Spain, while officials in Italy, France and Greece – among others – have started implementing limits on visiting sightseers, or are considering their options.
