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Remember when Gillette first launched Venus razors in 2000, encouraging us to reveal our ‘inner goddess’? Everyone went wild with excitement because until then women’s razors had been scratchy, inefficient little things that inevitably left you with a few nicks and cuts after every leg shave. But now I’ve had my next ‘wow’ moment in shaving – in the form of the Estrid razor, which has firmly cemented its place on my bathroom shelf.
Estrid was born in Stockholm in 2019, the brainchild of one of its three founders, photographer Amanda Westerbom. She was at a dinner party with girlfriends when talk turned to shaving. Amanda revealed that she preferred men’s razors – and, bafflingly, so did all her friends. And they weren’t alone. Research at the time showed over a third of women used men’s razors, believing they performed better. Estrid set out to appeal to everyone with its unisex razors, sold by the likes of Boots, Sainsbury’s, Tesco and Superdrug.
How does it shave?
With its ergonomic handle and flexible design, the razor glides easily – even around my knees! The five-blade heads deliver a close shave (most women’s razors, including the standard Venus, only have three blades) and their vegan hydration strips protect skin. It’s also low on post-shave irritation (I haven’t experienced the post-shave red, blotchy legs that I have with other razors).
Packaging and design
Billions of plastic razors end up in landfill each year. Estrid’s have a reusable steel handle, much sturdier than its plastic counterparts and designed with longevity in mind (you just replace the razor heads, which unfortunately are not yet recyclable). Everything comes in easy-to-recycle packaging. The pretty shades are also Instagram catnip – because yes, #bathscaping (posting aesthetically pleasing pictures of your bath set-up) is actually a thing these days.
How does the subscription work?
The starter kit contains a handle, two razor heads and a wall holder. With a subscription, four new heads arrive at your door every two, three or four months for £9.95 a time (for comparison, a three-pack of Venus five-blade heads costs £13.20 from Boots). You can cancel any time and there’s a money-back guarantee within 30 days if you’re not happy (even on unsealed products).
