TWO Dragons’ Den millionaires have taken their products off the shelves of another major UK supermarket.
The two men behind the popular snack received an icy reception on the TV show but managed to transform their company into a million-pound business.
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Oppo Brothers Ice Cream is a low-calorie dessert brand co-founded by brothers Harry and Charlie Thuillier.
Despite earning a staggering £86 million through their business, the pair pulled out of Asda earlier this year.
The company had already removed its products from Sainsbury’s in June 2024.
Now, Oppo Brothers is pulling out of Tesco – the final Big Four supermarket chain which stocked its products.
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This means that its Caramalised Biscuit, Double Salted Caramel and Gooey Chocolate Brownie tubs will now only be available online.
Oppo Brothers marketing director Matthew Sherratt opened up to The Grocer about the sudden move, saying that it “wasn’t economical for us to continue being a supplier to Tesco in the current environment.”
He added: “In the UK there’s a lot of pressure on price/promotion and we’re seeing retailers increasingly prioritise private label.
“We’ve therefore focused our business on mainland Europe which is a lot more buoyant than the UK, in our category at least.”
Matthew also stressed that Ocado is still stocking Oppo Brothers’ products.
On Dragon’s Den, Charlie and Harry received an icy reception from the famed investors with Peter Jones branding the ice cream “about as useful as mudguards on a tortoise”.
However, an investment from tennis superstar Andy Murray helped them generate a fortune of £86 million from their healthy, chilled dessert.
Ice cream is one of the UK’s favourite sweet treats, with the market being flooded by beloved brands including Cadbury’s and Ben & Jerry’s.
Iceland slashed the prices of Cadbury’s Caramilk ice cream from £2 to £4.
The dessert snack tastes similar to the axed Nestle Caramac chocolate bar.
Ben and Jerry’s even gave away free ice cream cones on April 8, as part of its annual Free Cones Day.
The exciting promotion first started back in 1979 as a way to give back to the customers who have supported them over the years.
However, across the UK, the price of several beloved sweet treats has been soaring amid rising production costs.
Netsle announced that they would be raising the price of all of their products by 2.1% as the price of coffee and chocolate goes up around the world.
Costs are often driven up by rising energy prices, as well as government policy such as Donald Trump’s controversial tariffs.
Netsle’s long list of brands includes KitKat, San Pellegrino, Aero, Milky Bar, Haagen-Dazs and Felix Cat Food.
