A POPULAR Coke flavour is making a big return to British shelves — just months after sparking excitement in the US.
And fans will be treated to retro packaging to match.
2
From October 8, Tesco stores across the UK will once again stock Diet Cherry Coke, which was first launched in the 80s and pulled from sale here back in 2018.
The fruity twist on Diet Coke will be available in multipacks of 24 cans, as well as 500ml and 2L bottles, so whether you sip on the go or stock up at home, you’ll be covered.
But there’s one catch.
The nostalgic drink will only be back for a limited time.
Tara Byrnes, senior brand manager for Diet Coke Great Britain, said: “We have been listening and are so excited to announce the return of Diet Cherry Coke.
“The comeback of this retro icon is the tasty throwback that fans have been hoping for.
“Some love a classic, and others a twist; for some this little cherry-flavoured ritual will give an opportunity to make Diet Coke breaks reflect ‘your taste’ even more.”
She added: “Returning exclusively for a limited time, the flavour you love, cherry, is back – but get it while you can!”
Diet Cherry Coke made its long-awaited comeback in America earlier this summer.
The comeback was first reported by Metro, which revealed that the retro cans and bottles would be hitting shelves after a seven-year absence.
Fans there went wild for it, calling the drink “life-changing”, “elite”, and a “solid 10/10”.
TikTok users rushed to share their reactions.
One user, wrote: “This feels so monumental. It’s so good. It’s everything.
“I can’t stop drinking this and I’m actually so sad that this is limited-edition.”
Another user, urged the brand: “Please never get rid of this one.”
The fizzy favourite has already gained cult status online, with many promising to “stockpile” before supplies run out.
DISCONTINUED PRODUCTS
And it is not only Coca-Cola that is shaking up its product offering.
Shoppers were devastated after learning Halo Top axed its dupe for Häagen-Dazs Strawberry Cheesecake Ice Cream.
Alpen cereal bars have also now permanently disappeared from supermarket shelves.
Alpen bars were also loved by many watching what they eat or following a Slimming World or Weight Watchers diet plan, as the treat was low in calories.
Sweet giant Mondelez has also axed the dark chocolate version of the Toblerone bar.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
2
